Description
Course Name: Diploma in Digital Marketing Strategy
Course Id: DDMS/Q0101.
Eligibility: 10th (High School) or equivalent is required.
Objective: The Diploma in Digital Marketing Strategy is designed to provide students with comprehensive knowledge and hands-on expertise in modern digital marketing practices. The course covers key areas such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email campaigns, influencer marketing, web analytics, and digital advertising. Students also learn to design integrated digital strategies, manage online brand presence, and analyze consumer behavior to improve marketing performance.
Duration: 400 hrs (Equivalent to One Year)
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus:
Module 1: Fundamentals of Digital Marketing
Introduction to digital marketing, Evolution and importance of digital marketing, Traditional vs digital marketing, Core concepts of online marketing, Consumer behavior in the digital era, Digital customer journey, Key digital marketing channels, Challenges and opportunities in digital marketing, Metrics and performance indicators, Career opportunities in digital marketing.
Module 2: Search Engine Marketing (SEM) and SEO
Introduction to search engines, Basics of SEO and SEM, Keyword research and optimization, On-page SEO techniques, Off-page SEO strategies, Link building methods, Google Ads and PPC campaigns, Quality score and bidding strategies, Measuring SEO performance, Latest trends in SEO and SEM.
Module 3: Social Media Marketing (SMM)
Overview of social media platforms, Social media strategy development, Content creation and curation, Paid advertising on social platforms, Influencer marketing, Community building and engagement, Social media analytics, Crisis management on social media, Tools for social media management, Case studies on successful social campaigns.
Module 4: Content and Email Marketing
Role of content in digital marketing, Content creation strategies, Storytelling and branding through content, Blogging and article marketing, Video marketing and podcasting, Email marketing campaigns, List building and segmentation, Personalization and automation in emails, Analytics and tracking email performance, Content distribution strategies.
Module 5: Web Analytics and Conversion Optimization
Introduction to web analytics, Google Analytics and tracking tools, Understanding traffic sources, Bounce rate and session analysis, Conversion funnel optimization, A/B testing and multivariate testing, Landing page design and optimization, Customer retention strategies, Data-driven decision making, Measuring ROI in digital marketing.
Module 6: Digital Marketing Strategy and Future Trends
Building an integrated digital strategy, Budgeting and resource allocation, Competitor analysis and benchmarking, Digital campaign planning and execution, Risk management in digital campaigns, Legal and ethical aspects of digital marketing, Mobile and app-based marketing, AI and automation in digital marketing, Global digital marketing trends, Career growth and professional certifications.
Career Opportunities in India
Entry-Level Roles (0–2 Years)
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Digital Marketing Executive
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Social Media Coordinator
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SEO Analyst
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Content Marketing Associate
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PPC / Google Ads Executive
Salary Range: ₹2.5 – 5 LPA
Mid-Level Roles (3–6 Years)
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Digital Marketing Strategist
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Social Media Manager
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Performance Marketing Specialist
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Content & SEO Manager
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E-commerce Marketing Manager
Salary Range: ₹5 – 10 LPA
Senior-Level Roles (7+ Years)
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Head of Digital Marketing
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Marketing Strategy Consultant
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Growth Hacker / Growth Manager
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Chief Marketing Officer (CMO – Digital Wing)
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Brand & Communications Director
Salary Range: ₹10 – 25+ LPA depending on expertise and company size
Freelance & Entrepreneurship Opportunities
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Freelance Digital Marketing Consultant
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Social Media Agency Owner
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E-commerce Brand Developer
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SEO & Paid Ads Consultancy
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Digital Marketing Trainer / Coach
Earnings: ₹5 – 30+ LPA (depending on clients and projects)
Key Skills Gained
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SEO, SEM, and paid advertising strategies
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Social media marketing (Facebook, Instagram, LinkedIn, etc.)
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Content strategy and brand storytelling
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Analytics and data-driven marketing decisions
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Conversion optimization and lead generation
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E-commerce and online brand management
Summary Table
| Career Stage | Roles | Salary Range (₹ LPA) |
|---|---|---|
| Entry-Level | Digital Marketing Executive, SEO Analyst, Content Associate | 2.5 – 5 |
| Mid-Level | Digital Strategist, Social Media Manager, E-commerce Marketing Manager | 5 – 10 |
| Senior-Level | Head of Digital Marketing, CMO (Digital), Growth Hacker | 10 – 25+ |
| Freelance / Entrepreneurship | Consultant, Agency Owner, Trainer | 5 – 30+ |
