Professional Certificate in Advertising & Public Relations

Description

Course Name: Professional Certificate in Advertising & Public Relations

Course Id: PCAPR/Q1001.

Eligibility: 10+2 Grade (Higher Secondary) or Equivalent.

Objective: A Professional Certificate in Advertising & Public Relations is a professional course designed to provide foundational knowledge and skills in the fields of advertising and public relations. This course is ideal for individuals looking to start or advance their careers in marketing, communications, media, or related industries.

Duration: Three Months.

 How to Enroll and Get Certified in Your Chosen Course:

 Step 1: Choose the course you wish to get certified in.

 Step 2: Click on the “Enroll Now” button.

 Step 3: Proceed with the enrollment process.

 Step 4: Enter your billing details and continue to course fee payment.

 Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.

 Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.

 Step 7: Once you complete the course, take the online examination.

 Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.

 Step 9: After certification, you will be offered job opportunities aligned with your area of interest.

Online Examination Detail:

Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.

Marking System:
S.No.	No. of Questions			Marks Each Question		Total Marks
1	10			5		50
2	5			4		20
3	5			3		15
4	5			2		10
5	5			1		5
	30					100
How Students will be Graded:
S.No.		Marks	Grade
1		91-100	O (Outstanding)
2		81-90	A+ (Excellent)
3		71-80	A (Very Good)
4		61-70	B (Good)
5		51-60	C (Average)
6		40-50	P (Pass)
7		0-40	F (Fail)

 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:

 Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.

 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.

 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.

 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.

 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.

 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.

Syllabus:

Introduction to Advertising and Public Relations: Definition and Scope of Advertising, Evolution and History of Advertising, Importance of Public Relations (PR), Differences Between Advertising and PR, The Role of Media in Advertising and PR, Functions and Objectives of PR, Key Stakeholders in PR, Ethical Issues in Advertising and PR, Career Opportunities in the Field, Emerging Trends in Advertising and PR.

Fundamentals of Advertising: Types of Advertising (Print, Digital, TV, Radio, Outdoor), Advertising Campaign Planning, Understanding Target Audience and Market Segmentation, Copywriting and Slogan Creation, Creative Strategy in Advertising, Role of Branding in Advertising, Ad Agencies and Their Functions, Media Planning and Buying, Evaluating Advertising Effectiveness, Legal and Ethical Aspects of Advertising.

Public Relations Strategies and Tools: Fundamentals of Public Relations, PR Writing and Press Releases, Media Relations and Crisis Communication, Event Planning and Corporate Communication, Community Engagement and CSR, PR Tools and Techniques (Press Kits, Interviews, Press Conferences), Online PR and Reputation Management, Measuring PR Effectiveness, Government and Political PR, Ethics in Public Relations.

Digital Advertising and PR: Introduction to Digital Marketing and Online PR, Social Media Advertising and PR, Search Engine Marketing (SEM) and Search Engine Optimization (SEO), Content Marketing and Influencer Collaboration, Online Reputation Management (ORM), Email Marketing and PR Campaigns, Digital Storytelling and Visual Communication, Analytics and Performance Measurement, Crisis Management in the Digital Age, Case Studies on Successful Digital Campaigns.

Branding and Corporate Communication: Importance of Branding in Advertising, Corporate Image and Reputation Management, Role of PR in Brand Building, Internal and External Communication, Employee Engagement and Communication Strategies, Brand Positioning and Identity, Corporate Sponsorship and Partnerships, Public Speaking and Media Training, Personal Branding for PR Professionals, Case Studies on Corporate Branding Success.

Media Planning and Advertising Strategy: Basics of Media Planning, Types of Media and Their Advantages, Budgeting for Advertising Campaigns, Media Buying and Negotiation, Role of Market Research in Advertising, Measuring Ad Performance and ROI, Cross-Channel Advertising Strategies, Consumer Behavior and Advertising Impact, Case Studies on Effective Media Strategies, The Future of Media Planning.

After successful completion of the Professional Certificate in Advertising & Public Relations program, graduates are equipped with key skills in media planning, copywriting, brand communication, public relations strategy, digital advertising, event promotion, and crisis communication. This program prepares individuals for creative and strategic roles in agencies, media houses, corporate communications, and digital marketing companies.

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📢 Career Options after Professional Certificate in Advertising & Public Relations

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🏢 Industries Hiring Advertising & PR Graduates

• Advertising & Media Agencies (e.g., Ogilvy, Dentsu, Leo Burnett)

• PR Firms (e.g., Adfactors PR, Edelman)

• Corporate Communication Departments

• FMCG, Automobile & Retail Brands

• Digital Marketing Firms

• Film & Entertainment Industry

• Government & Public Sector Communication Units

• Nonprofits, NGOs, and Educational Institutions

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📈 Growth Prospects

With 3–5 years of experience and additional qualifications (e.g., PG in Mass Communication, MBA in Marketing, or certifications in digital media), professionals can grow into:

• Creative Director / Senior Copywriter (₹7 – ₹15 LPA)

• Public Relations Manager (₹6 – ₹12 LPA)

• Media Manager / Account Director (₹8 – ₹14 LPA)

• Brand Manager / Communications Lead (₹10 – ₹18 LPA)

• Strategic Communications Consultant (₹10 – ₹20+ LPA)