Description
Course Name: Post Graduate Diploma in Public Relationship
Course Id: PGDPR/Q1001.
Education Qualification: Graduate.
Duration: 370 Hrs.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will receive Study Material on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Post Graduate Diploma in Public Relationship
P.R. Concepts, Structures & Practice
Advocacy, honesty, expertise, independence, loyalty, fairness, Strategic communications, Media relations, Community relations, Internal communications, Crisis communications, Public Affairs, Online and social media communications, develop key messages that differentiate and strengthen the company, match company actions to desired external identity, generate media interest, use the internet to create communities of interest, align public relations with marketing strategy, plan for crisis situations.
Effective Writing for P. R.
Planning, Storytelling, Empathy, Context, Flow, Structure, Accuracy, Write with clarity, insight and skill. Judge the importance of information, set priorities and tailor writing to meet the needs of different media and reporters, Edit and proofread material so it is publishable.
P.R. & Media Relations
The best media relations tools to use, A gateway to building trust,The traditional way with press releases, Factors that challenge a mutually beneficial relationship, Targeting the right media and journalist, Pitching to the media: contacts and checklists, Establishing media relations today, Building your media kit, Monitoring your coverage.
Client servicing
Client servicing, ways of effective client servicing, makes you an effective client servicing professional, Manage the Team Right, Speak the Client’s Language, Go an Extra Mile, Have a Human Touch, Be Creative, Keep calm and listen, Try and understand the problem, Set the expectations right, M Do not take a lot of stress, Be on your toes, Communicate consistently.
Corporate Communication Concepts
Corporate Identity, Image, and Corporate Reputation, Corporate Image (Logos, Uniforms, Colours etc.), Corporate Communication (Advertising, Public Relations and information etc.), Corporate Behaviour , It provides visibility and recognition to brand, It provides support role to corporate reputation, It gives corporate visual identity structure, It relates organization as a whole.Advantage of good Corporate Reputation.
Community Relations
Community Relations and its importance in Public Relations: Community, community relations, community publics as important stakeholders, concept of trusts and trusteeship, community relations programs, Impact of community relations programs on businesses, Needs, purpose, objectives and benefits of community relations programs, Importance and effectiveness of communication and communication methods like grass root methods, mass media, etc in building community relations, Corporate Social Responsibility: CSR: Definition, Purpose and Theories, CSR tools: Business ethics, Sustainability and Corporate citizenship.