Description
Course Name: Diploma in Media Management
Course Id: DMM/Q0001.
Education Qualification: 10th Class.
Duration: 370 Hrs.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will receive Study Material on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Diploma in Media Management
Media Marketing
The media marketplace -Indian/Global-size, structure, process ,. The media “Product” & “Service”, Customer profiles-marketers & ad agencies-respective motivations and compulsion, Media branding ,. Media negotiations , Marketing support tools , Special promotion tactics ,Pricing Trends, Examine all aspect of brand creation, Understand the role and importance of branding to the company and to the consumers, Critically analyse product and brand portfolio, Determine the strategic contribution that brands and markets make to a company, Introduction to Brands: Products v/s Brands, Anatomy of a Brand, Introduction to Brands: Products v/s Brands, Anatomy of a Brand, Articulating the Brand Identity: Logos, Mascots, Taglines, and Packaging etc.
Media Planning Strategies
Advertising today; its role in building a brand and creating value, Understanding creativity in the context of advertising, Understanding the Consumer‟s Cultural Context: Qualitative Research in Advertising, The process of advertising- from brief to the big idea , Strategy; understanding the „who‟, „what‟, „why‟ and „how‟ of advertising strategy, Creative briefing process, Creative ideation and execution; developing an idea, Components of an advertising campaign, Elements of an advertisement; print v/s TV, Creative processes and principles in different media- print, TV, radio, outdoor, internet, cinema, new media, Creativity in International Advertising v/s Creativity in Indian Advertising.
Advertising
Advertising – Meaning., Definition and functions , Evolution of Advertising National & International level The structure of and Ad agency and the functions and service of each department , Relationship between various participants of advertising (Client, agency, media ,consumer) , Research in Advertising Pre and post campaign testing ,Economic and Social Aspects of Advertising , Types of Advertising , Introduction to Integrated Marketing Communication, Techniques and strategies of web advertising , Public Service advertising its role and importance, Introduction to advertising strategies : AIDA, DAGMAR, Information processing model, The Concept of USP, Introduction to Agency Commissions /retainerships, media commission, Future Trends in Advertising: Advertising as a career; Advertising opportunities in community networking/blogging/chat marketing.
News Media Management
To make students aware of the structure, functioning and responsibilities of managements of media organizations, To create awareness of laws governing media organizations and their complexities in a globalised world in the wake of an information explosion, Types of ownership and their agendas, Ideal management structure, Management role in ensuring editorial freedom, Organizational structure, Financial management, Specialized training for skilled workers, Marshalling resources, Marketing strategies, Challenges of globalization, liberalization, Legal aspects.
Reporting, Writing and Editing for Print Media
Introduction to Journalism – What is news?- definition, values, elements, characteristics & structure – The basics of reporting- finding news, choosing news, recognising and evaluating news story, a passion for accuracy, Gathering news- digging for information and initiating newsgathering – Finding and using news sources – Using the internet as a reporting tool – Focusing on primary research – Interviews as a primary source – Building and using background information – Evaluating news sources, Reporting strategies- reporting a meeting, speech, special event and press conference story – Covering the community on a day to day basis – Writing stories based on information obtained from various community sources.
New Media Communication
New media Technology – Characteristics: New Communication Technologies , Convergence, Structure and Function, Information and Knowledge society – Definitions and characteristics of Information Society, Post-industrial society – Information Society Theories: Daniel Bell, Machlup, Frank Webster, Herbert Schiller, Jurgen Habermas, Danah Boyd, Harold Adams Innis, Manuel Castells, Michel Foucault, Judith Butler. Evolution of New media audiences: Elite, Mass, Specialized and Interactive – New media uses and gratifications – Influencing factors, Social and Cultural effects of New Media: Social Networking, Information Overload, Information Rich and Information Poor, Knowledge Gap and Cultural Alienation New media impact on old media – Empowerment, participatory culture, Gaming: Gender representation, Culture jamming.