Description
Course Name: Diploma in Marketing Management
Course Id: DMM/Q1001.
Education Qualification: 12th Pass.
Duration: 370 Hrs.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will receive Study Material on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Diploma in Marketing Management
Business Economics
Economics: Introduction, Nature and Scope of Economics, Utility Analysis: Concept of Utility, marginal and total Utility, Law of Diminishing Marginal Utility, Demand Analysis: Law of Demand, Elasticity of demand, and methods for measuring elasticity of Demand, Indifference Curve Analysis: Definition, Properties, Price Line Price Substitution and Income effect derivation of demand curve from indifference curve, Cost Theory: Types of costs, short and long period cost functions, Market conditions: Price determination under perfect and imperfect competition.
Management Theory and Practice
Management-definitions, nature and scope of management, functions of management-evolution of management theory from Taylor, Fayol to the present, Schools of management thoughts, evolution of professional management in India, Ethics in management, Managerial planning-definition of planning-planning process, types of plans, strategic vs. operational plans, models of strategy formulation, linking strategy to structure, Decision making-process of managerial decision making decision making models, steps in rational decision making, creativity and group decision-making.
Marketing Management
Marketing: Meaning, Traditional and Modern Concept of Marketing. Marketing and its Basic Tasks in Economic Development, Functions of Marketing, Market Segmentation: Its importance, Factors on which it Depends and Limitations, Marketing Planning and Developing Appropriate Marketing Organization, Concept of Marketing Mix: Product Decision – Definition, Classification, Product Life Cycle and its Applications, Packaging and Branding Strategy, Pricing Decision: Objectives, Factors Influencing Price Decisions, Pricing Methods.
Marketing Research
Marketing Research: Definition, Nature and Scope for Marketing Decision Making, Marketing Research Process, Organisation for Marketing Research, Marketing Information Systems, Marketing Research Scenario in the Indian Corporate Sector, Causal Research Designs: Basic designs – After only design, Before-After design, After only with control group design, Before-After with control group design, Time series design. Statistical designs – Latin Square and Factorial designs. Qualitative Techniques of Primary Data Collection: Depth interview, Focus group, Delphi and Projective methods, Measurement Errors in Marketing: Concepts of Reliability and Validity, Data Analysis Techniques: Covariance analysis, Multidimensional Scaling (MDS), Cluster Analysis, Conjoint analysis, Logistic Regression.
Brand Management
Introduction to Product & Brand Management, Emergence as a separate area of study, Product, Product Levels, Product Hierarchy, Classification of Product, Product Mix – A strategic choice. Product Mix decisions, Product Line decision – strategic decision involving adding or pruning product lines, Concept of STP & strategies, Product Positioning, Developing Positioning Strategy, Elements of Positioning, Positioning Methods, Communicating the Positioning Strategy. Branding, Need for Branding, Brand & related concepts: Brand Equity, Brand Life Cycle, Brand Positioning & Repositioning, Branding decisions, Family vs. individual Branding, Multiple branding, brand extension, Branding in specific sectors like Industrial, retail, and service, e-branding.
Marketing Strategy
Strategic Management –Its Nature and Importance, Skills , Knowledge and Attitudes, Group aspects of Strategic Management , Characteristics of Business Policy and Corporate Strategy, Norms of Strategy Making , Organizational Mission, Corporate Objectives and goods, Analysis of Internal Resources , Strength and weaknesses, Strategic advantage analysis- Factors of common concern, Marketing and distribution , financing and Accounting , Production and operations management , R&D, Human Resources and other organizational factor, sources of data for internal analysis and diagnosis.