Diploma in Marketing Management

Description

Course Name: Diploma in Marketing Management

Course Id: DMM/Q1001.

Eligibility: Completion of 10+2 (higher Secondary) or equivalent.

Objective: A Diploma in Marketing Management is an ideal choice for individuals who want to build a solid foundation in marketing and pursue careers in this dynamic field. With the program’s comprehensive curriculum, students gain the necessary skills to understand market dynamics, develop strategic marketing plans, and implement effective sales and advertising campaigns. Graduates are well-equipped to take on marketing roles in a variety of industries, with the potential for significant career growth.

Duration: Six Months.

 How to Enroll and Get Certified in Your Chosen Course:

 Step 1: Choose the course you wish to get certified in.

 Step 2: Click on the “Enroll Now” button.

 Step 3: Proceed with the enrollment process.

 Step 4: Enter your billing details and continue to course fee payment.

 Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.

 Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.

 Step 7: Once you complete the course, take the online examination.

 Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.

 Step 9: After certification, you will be offered job opportunities aligned with your area of interest.

Online Examination Detail:

• Duration- 120 minutes.
• No. of Questions- 60. (Multiple Choice Questions).
• 10 Questions from each module, each carry 10 marks.
• Maximum Marks- 600, Passing Marks- 40%.
• There is no negative marking in this module.

How Students will be Graded:
S.No.	Marks	Grade
1	91-100	O (Outstanding)
2	81-90	A+ (Excellent)
3	71-80	A (Very Good)
4	61-70	B (Good)
5	51-60	C (Average)
6	41-50	P (Pass)
7	0-40	F (Fail)

 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:

 Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.

 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.

 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.

 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.

 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.

 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.

Syllabus

Introduction to Marketing Management: Definition and scope of marketing, Marketing vs. sales: Key differences, Importance of marketing in business growth, The marketing environment and SWOT analysis. Principles of Marketing: The 4Ps & 7Ps of marketing (Product, Price, Place, Promotion, People, Process, Physical Evidence), Market segmentation, targeting, and positioning (STP), Consumer buying behavior and decision-making process, Customer relationship management (CRM).

Consumer Behavior & Branding: Psychological and social factors affecting consumer behavior, Buying patterns and decision-making models, Introduction to market research and data analysis, Market research techniques (surveys, focus groups, interviews). Branding & Advertising Strategies: Brand building and brand positioning, advertising principles and media planning, Public relations and corporate communication, creating effective advertising campaigns.

Digital Marketing & Promotional Strategies: Introduction to digital marketing, Search Engine Optimization (SEO) and Pay-Per-Click (PPC), Social media marketing (Facebook, Instagram, LinkedIn, YouTube), Email marketing and content marketing strategies. Marketing Communications & Promotional Strategies: Integrated Marketing Communication (IMC), Promotional tools (advertising, direct marketing, sales promotion), Public relations (PR) and media relations, Event marketing and sponsorship.

Pricing Strategies and Distribution & Channel Management: Pricing models and strategies, Product life cycle and new product development, Competitive pricing and pricing psychology, Value-based pricing strategies. Distribution & Channel Management: Supply chain and logistics in marketing, Retail marketing and merchandising strategies, Online vs. offline distribution channels, Franchise and dealership marketing.

International & Global Marketing: Basics of global marketing, Cross-cultural marketing strategies, International trade and market entry strategies, Challenges and opportunities in international markets. Entrepreneurship & Business Development: Starting and managing a marketing-based business, Business development strategies, Market expansion and growth planning, creating a business marketing plan.

Business Communication & Negotiation Skills: Effective marketing communication strategies, Negotiation techniques in marketing deals, Persuasive presentation and storytelling in marketing, Handling customer complaints and crisis communication. Marketing designing a marketing campaign, Conducting market research for a new product launch.

Job Opportunities after completion of Diploma in Marketing Management course:

After successful completion of the Diploma in Marketing Management program, graduates are well-equipped with the necessary skills to pursue diverse and exciting careers in marketing and business management. The program focuses on providing a comprehensive understanding of various marketing strategies, market research, consumer behavior, advertising, branding, digital marketing, and sales management. Graduates can explore career opportunities across a wide range of industries, depending on their interests and skill set.

Career Options After Completion of the Diploma in Marketing Management Program:

1. Marketing Manager

• Responsibilities: Marketing managers develop and oversee marketing strategies, manage promotional activities, conduct market research, and ensure the implementation of campaigns to increase brand awareness and drive sales.
• Key Skills: Strategic planning, communication, creativity, market analysis, and campaign management.
• Industries: FMCG, retail, e-commerce, technology, and healthcare.

2. Sales Manager

• Responsibilities: Sales managers are responsible for managing sales teams, setting sales targets, creating sales strategies, analyzing sales performance, and maintaining client relationships to drive revenue.
• Key Skills: Leadership, team management, negotiation, communication, and target-setting.
• Industries: Retail, technology, pharmaceuticals, real estate, and consumer goods.

3. Brand Manager

• Responsibilities: Brand managers are tasked with managing a brand’s identity, positioning, and market presence. They develop and execute strategies for brand growth, monitor brand health, and ensure consistency across all marketing channels.
• Key Skills: Brand strategy, creative thinking, consumer insights, and campaign management.
• Industries: FMCG, fashion, retail, technology, and luxury goods.

4. Digital Marketing Manager

• Responsibilities: Digital marketing managers develop online marketing strategies, including SEO, SEM, social media, content marketing, and paid ads. They aim to increase the brand’s online visibility and engagement.
• Key Skills: SEO/SEM, content marketing, social media marketing, email marketing, and data analytics.
• Industries: E-commerce, digital agencies, retail, technology, and education.

5. Product Manager

• Responsibilities: Product managers oversee the lifecycle of a product from development to marketing. They work closely with R&D, sales, and marketing teams to ensure the product meets customer needs and is effectively marketed.
• Key Skills: Product development, project management, market analysis, and communication.
• Industries: Technology, consumer goods, pharmaceuticals, and manufacturing.

6. Market Research Analyst

• Responsibilities: Market research analysts collect and analyze data to help companies understand consumer preferences, market trends, and competitor behavior. They provide insights that inform business and marketing strategies.
• Key Skills: Data analysis, survey design, statistical software, and market trend forecasting.
• Industries: Consulting firms, marketing agencies, FMCG, technology, and education.

7. Advertising Manager

• Responsibilities: Advertising managers plan and execute advertising campaigns across various media channels, including print, digital, and broadcast. They work with creative teams to design ads and measure their impact on target audiences.
• Key Skills: Creativity, media buying, advertising strategy, budget management, and campaign execution.
• Industries: Advertising agencies, media companies, retail, and consumer goods.

8. Public Relations (PR) Manager

• Responsibilities: PR managers oversee a company’s public image, handling media relations, writing press releases, managing crisis communications, and promoting positive relationships with the public and stakeholders.
• Key Skills: Communication, media relations, content writing, event management, and crisis management.
• Industries: PR agencies, corporations, entertainment, and non-profits.

9. Sales Executive

• Responsibilities: Sales executives are responsible for driving sales by engaging with customers, presenting products, closing deals, and maintaining client relationships. They may work on cold calls or lead generation.
• Key Skills: Sales techniques, negotiation, customer relationship management, and communication.
• Industries: Insurance, real estate, retail, technology, and healthcare.

10. E-commerce Manager

• Responsibilities: E-commerce managers handle online sales and marketing for an organization. They are responsible for the management of the company’s online store, digital campaigns, and ensuring a seamless customer experience.
• Key Skills: E-commerce platforms, online marketing, customer experience management, and analytics.
• Industries: E-commerce, retail, technology, and consumer goods.

11. Social Media Manager

• Responsibilities: Social media managers create, implement, and manage social media strategies to promote a company’s brand and engage with its audience across platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Key Skills: Content creation, social media strategy, engagement, analytics, and branding.
• Industries: Retail, e-commerce, entertainment, media, and technology.

12. Customer Relationship Manager (CRM)

• Responsibilities: CRM professionals develop and implement strategies to maintain positive relationships with customers. They manage CRM systems and ensure effective communication with clients to enhance customer satisfaction and loyalty.
• Key Skills: CRM software, customer service, data management, and communication.
• Industries: Retail, technology, finance, and e-commerce.

13. Event Manager

• Responsibilities: Event managers organize and manage marketing and corporate events, such as product launches, trade shows, exhibitions, and conferences, to promote products or services.
• Key Skills: Event planning, logistics management, communication, and marketing strategy.
• Industries: Event management firms, corporate organizations, hospitality, and non-profits.

14. Content Marketing Manager

• Responsibilities: Content marketing managers develop and manage content strategies to attract and engage customers. They work on content creation, SEO optimization, and content distribution across platforms.
• Key Skills: Content writing, SEO, content strategy, social media, and analytics.
• Industries: Media, technology, e-commerce, education, and healthcare.

15. Retail Manager

• Responsibilities: Retail managers oversee daily operations in retail settings, ensuring sales targets are met, managing inventories, and providing excellent customer service.
• Key Skills: Sales management, inventory control, staff management, and customer service.
• Industries: Retail, fashion, electronics, consumer goods, and supermarkets.

16. Sales Trainer

• Responsibilities: Sales trainers provide training and guidance to sales teams to improve their selling techniques, product knowledge, and customer engagement skills.
• Key Skills: Training, communication, sales techniques, and team management.
• Industries: Corporate training, retail, technology, and insurance.

Industries for Graduates of the Diploma in Marketing Management Program:

Graduates can pursue careers in diverse industries, such as:

• Retail: Managing sales, advertising, and marketing campaigns for consumer products.
• FMCG (Fast-Moving Consumer Goods): Handling branding, product launches, and promotional strategies for everyday consumer products.
• Technology: Marketing software, hardware, or tech services to a target audience.
• E-commerce: Creating and executing digital marketing strategies to drive online sales.
• Healthcare: Marketing healthcare products, pharmaceuticals, and medical services.
• Education: Managing marketing campaigns for educational institutions, training programs, and online courses.
• Real Estate: Marketing properties, real estate services, and investment opportunities.
• Entertainment: Promoting films, television shows, music, and live events.
• Financial Services: Marketing banking, insurance, and financial products to clients.

Salary Range:

Salaries for marketing roles after completing a Diploma in Marketing Management can vary based on experience, job role, and industry. Below are approximate salary ranges in India:

• Entry-Level (0-2 years): ₹2.5 LPA – ₹4.5 LPA (for roles such as Marketing Assistant, Sales Executive, or Social Media Coordinator).
• Mid-Level (2-5 years): ₹4.5 LPA – ₹8 LPA (for roles like Marketing Manager, Sales Manager, Brand Manager, or Digital Marketing Specialist).
• Senior-Level (5+ years): ₹8 LPA – ₹15 LPA (for roles like Marketing Director, Senior Brand Manager, or Head of Sales).
• Specialized Roles (e.g., E-commerce Manager, Content Marketing Manager): ₹6 LPA – ₹20 LPA, depending on experience and the scale of the business.

Conclusion:

The Diploma in Marketing Management program opens up a wide range of career opportunities in various sectors. Graduates will be able to pursue roles that require creativity, strategic thinking, and strong communication skills to effectively manage marketing campaigns and contribute to business growth. With increasing digital marketing trends and a focus on data-driven decision-making, this diploma equips graduates for success in the fast-evolving marketing landscape.