Description
Course Name: Diploma in Marketing Executive
Course Id: DIME/Q1001.
Education Qualification: 10th Pass.
Duration: 370 Hrs.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will receive Study Material on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Diploma in Marketing Executive
Emerging Trends in Marketing
Emerging Trends in Marketing – An Overview, Data driven marketing, Referral Marketing, Green marketing, Social marketing, Event Based Marketing, Crowd sourcing, Content Marketing, Entertainment Marketing, Sports Marketing, Bottom of the Pyramid Marketing, Experiential Marketing | Engagement Marketing, Perspective Management, Business Communicate on and Management Information Systems, Organizational Behavior, Financial Accounting.
Marketing Environment
Definition, nature, process, functions & skills, Evolution of management thoughts – F.W. Taylor, Henri Fayola, Max Weber, Elton Mayo, Management Approaches- System approach, Contingency approach, Business Organization – Types of ownership, Concept and purpose , Planning Process , Management by Objectives(MBO), Decision Making .Organization : Concept and purpose of organization , Types of organization , Line, Line & Staff , Matrix , Virtual Organisation structures .
Marketing Segmentation, Targeting & Positioning
Understand the importance of Segmentation, Identify the various bases of Segmentation, Appreciate the significance of Targeting the Market, Know about the strategies of Targeting the Market, Learn the role and importance of Positioning, Comprehend the various strategies of Positioning, Concept of Market Segmentation, The segment should be measurable, Concentrated Marketing, individual Marketing/ Customized Marketing.
Fundamentals of Marketing Mix
environmental analysis, competitor analysis, industry structure analysis; strengths & weaknesses, the importance of understanding customers, consumers and organizations, Marketing Overview, Marketing Strategy, Ethics and Social Responsibility, The Marketing Environment, Pricing Strategies, Channel Management, Supply Chains, Multi-channel Marketing, Integrated Marketing Communication, Brief Interdisciplinary Paper, Research participation.
Consumer Behavior
Scope of Allocation of Consumer Behavior, Why Study Consumer Behavior, Evolution of Consumer Behavior as a Field of Study and Its Relationship with Marketing: Behavior Dimension, the Interdisciplinary Nature of Consumer Behavior, Relevance of Marketing Research with Consumer Behavior, Approaches to Consumer Behavior Research, Quantitative Research, Qualitative Research, Market Segmentation and Positioning, Market Segmentation.
Employability Skills
Methods of Communication Verbal Communication Non-verbal Communication Cycle and Importance of Feedback Barriers to Effective Communication Writing Skills — Parts of Speech Writing Skills — Sentences Stress Management Self-awareness — Strength and Weakness Analysis Self-motivation Self-regulation — Goal Setting Self-regulation — Time Management Basic Computer Operations Performing Basic File Operations Computer Care and Maintenance Computer Security and Privacy Entrepreneurship and Society Qualities and Functions of an Entrepreneur Myths about Entrepreneurship Entrepreneur ship as a Career Option Sustainable .