Description
Course Name: Diploma in Advertising and Public Relation
Course Id: DAPR/Q1001.
Education Qualification: 12th Pass.
Duration: 370 Hrs.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will receive Study Material on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Diploma in Advertising & Public Relations
Introduction to Communication
To introduce various concepts and media of communication so as to understand the process of communication, To make the students understand the fact that Advertising and Public Relations are persuasive forms of Communication, Evolution of Communication – Signs – Symbols and languages – Pictures – Print and other media – Elements of Mass Communication – Understanding Audiences, Process of Mass Communication – Hypodermic theory – Individual differences theory – selective perception theory – social categories theory – personal influence theory – social influence theory – agenda setting theory – Play and entertainments theories.
Introduction to Advertising
To Know the principles of Advertising, To study the evolution of Advertising as a discipline, Evolution of Modern Advertising – Definitions – Scope and present status – Advertising in the Pre printing Press era -period of expansion – Industrial Revolution – Advertising in the 20th Century, Marketing Mix -Brand Management and Market Segmentation – Brand Positioning: Strategies for competitive advantages – components of positioning – product class – consumer segmentation – perceptual Mapping, Advertising Agencies – Agency Structure – Departments of Ad Agencies – Research – Creative – Media Account Service -Integrated Agency Service – Account Planning and Account Management.
Principles of Public Relations
To study the evolution of Public Relations as a discipline, To know the principles of Public Relation, Nature and scope of public relations, Public Relations as a Social Philosophy of Management – Public Relations as Policy Decisions – Public Relations as Action – Public Relations as communication, Public Relations Officer – Traits of Public Relations Officer – Organization of a Public Relations Office, Internal and External Publics – Employees – share holders – Government – Customers – Dealers – Suppliers –Press Community around. Public Relations for specific groups and institutions : Hospital – Educational Institutions – Transport Corporations etc., Future of Public Relations : Globalization – Modernization, Liberalization, Emphasis on International communication.
Creating Advertisements
To study the art and craft of creating Advertisements for various media, To get to know the recent developments in ad creations, Introduction to Typography : Typefaces – fonts – Roman Gothic – Italics – Ornamentals – etc – weights – Picas – Computer aided designs – Use of Ventura-Page Maker-etc, Principles of Design : Lay-out and Design, Lay-out stages – thumb –nail sketches – rough sketch – comprehensive layout – principles of design – balance – contrast – unity – harmony proportion – mythm eye movement. – Art works – photographs and drawings. Basic printing methods – engraving – line blocks – half tones – colour printings.
Process of Public Relations
study the Process of Public Relations with a thrust on corporate PR, To understand the different Publics and establish effective Public Relation, Public Relations as Communication : Internal and external communication – the communication process – the informal and formal – the role of listening in communication – verbal and non-verbal communication – employees’ role in communication – improving communication skills – programmes of communication with the public’s, The meaning of Public and the meaning of Opinion, attitudes in opinion formation – changing existing attitudes, formation of public opinion, rational basis of public opinion – propaganda.
Corporate Public Relations
Definition, Concept, Scope of Corporate Pr:- Competitive Environment, Emerging Corporate India, Challenges of Public Relations in the changing Business Environment, Corporate Public: Their Importance to the organization and the need to have good relationship with the- Major areas of Corporate Public Relations – Current Trends in Corporate Relations – changing character of Indian Public, Social Marketing:- Definition- Relevance- Ramifications, Employee Relation:- Importance of internal PR- Responsibility for Employee Relations- tools for Employee Communication : Bulletin board, Open- House Meetings , seminars, Pay-slip Inserts, Communication from Employee to Management- Suggestion Boxes.