Description
Course Name: Certificate in Telecaller & Lead Generation Executive
Course Id: CTLGE/Q0101.
Eligibility: 10+2 (Higher Secondary) or equivalent is required.
Objective: The objective of the Certificate in Telecaller & Lead Generation Executive course is to provide learners with the skills required to initiate effective telephonic communication, generate leads, and support sales conversion. The course covers outbound and inbound calling techniques, cold calling strategies, data sourcing, lead qualification, CRM usage, and call documentation. Participants are trained in voice modulation, persuasive communication, objection handling, and follow-up strategies.
Duration: Three Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus:
Module 1: Introduction to Telecalling and Lead Generation: Role and responsibilities of a telecaller, Understanding lead generation and conversion funnel, Overview of B2B and B2C calling, Types of leads: cold, warm, and hot, Telecalling in various industries (banking, insurance, education, etc.), Qualities of a successful telecaller, Importance of telecalling in sales and customer acquisition, Ethics and confidentiality in telecalling, Target setting and achieving KPIs, Career growth and job opportunities.
Module 2: Communication Skills and Telephone Etiquette: Effective verbal communication and voice modulation, Active listening and responding appropriately, Professional telephone manners and script usage, Overcoming language barriers, Clarity, tone, and pitch in calls, Handling interruptions and distractions, Maintaining a positive and polite tone, Ending calls professionally, Personal grooming and presentation for telecallers, Handling difficult or irate customers.
Module 3: Lead Sourcing and Qualification Techniques: Identifying target audience and ideal customer profile, Lead sourcing from databases, social media, and referrals, CRM and lead management tools, Cold calling techniques and timing strategies, Asking qualifying questions effectively, Filtering non-potential leads, Scheduling callbacks and follow-ups, Maintaining lead logs and databases, Coordination with field or sales teams, Improving lead quality and conversion rates.
Module 4: Sales Pitch and Product/Service Presentation: Understanding the product or service in detail, Tailoring pitch to customer needs and pain points, Delivering clear and concise information, Handling objections confidently, Emphasizing USPs and benefits, Creating interest and engagement during calls, Following sales script with flexibility, Persuasion and influencing techniques, Asking for referrals and repeat interest, Maintaining call flow and conversation control.
Module 5: Technology Tools and CRM Systems: Basic computer and internet skills, Using spreadsheets to record lead data, Introduction to CRM software and call dialers, Managing call logs and reports digitally, Email and WhatsApp follow-ups, Data entry accuracy and updates, Generating lead performance reports, Using scripts and call recording tools, Ensuring data privacy and security compliance, Troubleshooting common technical issues.
Module 6: Professionalism and Career Development: Time management and work discipline, Setting and tracking daily/weekly call targets, Stress management and motivation tips, Team collaboration and peer learning, Resume preparation and interview practice, Customer service and relationship building, Conflict resolution and patience building, Workplace behavior and ethics, Performance improvement through feedback, Opportunities for advancement in telecalling and inside sales.
This certificate equips learners with skills in telephonic communication, lead sourcing, cold calling, and CRM usage. These professionals are the frontline of customer engagement and sales pipelines across multiple industries like BPOs, EdTech, Insurance, Banking, and Real Estate.
💼 Career Opportunities & Salary Range
| Job Role | Key Responsibilities | Entry-Level Salary (INR/Month) | Experienced Salary (INR/Month) |
|---|---|---|---|
| Telecaller | Call customers, explain products/services | ₹10,000 – ₹15,000 | ₹18,000 – ₹25,000 |
| Lead Generation Executive | Identify and qualify leads via calls/emails | ₹12,000 – ₹18,000 | ₹20,000 – ₹30,000 |
| Tele Sales Executive | Sell services over phone, convert leads | ₹12,000 – ₹20,000 | ₹22,000 – ₹35,000 |
| Inside Sales Executive | Work from office to manage inbound/outbound leads | ₹15,000 – ₹22,000 | ₹25,000 – ₹40,000 |
| CRM Executive | Maintain lead data, follow-ups via CRM tools | ₹12,000 – ₹18,000 | ₹20,000 – ₹30,000 |
| Customer Acquisition Executive | Handle cold calling, qualify prospects | ₹13,000 – ₹20,000 | ₹22,000 – ₹35,000 |
🏢 Major Hiring Sectors
-
📚 EdTech (Byju’s, Vedantu, Unacademy)
-
🏦 Banking & NBFCs (Bajaj Finserv, HDFC, ICICI)
-
🏡 Real Estate & Property Portals (NoBroker, 99acres)
-
📞 BPO/KPO firms (Teleperformance, Concentrix)
-
🛒 E-Commerce & Retail (Amazon, Flipkart, Meesho)
-
📢 Marketing Agencies & Digital Firms
💰 Salary Breakdown (Approx.)
| Component | Range (Monthly) |
|---|---|
| Fixed Salary | ₹10,000 – ₹20,000 |
| Performance Incentives | ₹2,000 – ₹15,000 |
| Mobile/Data Allowance (if remote) | ₹300 – ₹1,000 |
| Total Monthly Earnings | ₹12,000 – ₹35,000+ |
🚀 Career Progression Path
| Experience | Next Role |
|---|---|
| 0–1 Year | Telecaller / Executive |
| 1–2 Years | Senior Telecaller / Team Member |
| 2–4 Years | Team Leader – Telesales |
| 4–6 Years | Inside Sales Manager / Assistant Manager |
| 6+ Years | Sales/Customer Service Manager |
