Description

Course Name: Certificate in Social Media Marketing and Management

Course Id: CSMMM/Q1001.

Eligibility: 10th Grade (High School) or Equivalent.

Objective: A Certificate in Social Media Marketing and Management is a short-term professional program designed to provide individuals with the knowledge and skills needed to effectively manage and market through social media platforms.

Duration: Three Months.

 How to Enroll and Get Certified in Your Chosen Course:

 Step 1: Choose the course you wish to get certified in.

 Step 2: Click on the “Enroll Now” button.

 Step 3: Proceed with the enrollment process.

 Step 4: Enter your billing details and continue to course fee payment.

 Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.

 Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.

 Step 7: Once you complete the course, take the online examination.

 Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.

 Step 9: After certification, you will be offered job opportunities aligned with your area of interest.

Online Examination Detail:

Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.

Marking System:
S.No.	No. of Questions			Marks Each Question		Total Marks
1	10			5		50
2	5			4		20
3	5			3		15
4	5			2		10
5	5			1		5
	30					100
How Students will be Graded:
S.No.		Marks	Grade
1		91-100	O (Outstanding)
2		81-90	A+ (Excellent)
3		71-80	A (Very Good)
4		61-70	B (Good)
5		51-60	C (Average)
6		40-50	P (Pass)
7		0-40	F (Fail)

 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:

 Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.

 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.

 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.

 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.

 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.

 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.

Syllabus:

Introduction to Social Media Marketing: Overview of social media marketing, Importance of social media in business, Key social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok), Understanding the social media landscape, The role of social media in branding, Types of social media content (text, image, video, live streams), Building a social media strategy, Setting social media goals and objectives, Social media trends and innovations, Case studies on successful social media campaigns.

Social Media Content Creation and Strategy: Understanding content creation for social media, Types of content (organic vs. paid), Content creation tools and software, Crafting engaging social media posts, Visual storytelling and design principles, Developing a content calendar, Content curation and repurposing, The importance of authenticity in social media, Engaging with the audience through content, Case studies on content creation success in social media marketing.

Social Media Advertising and Campaigns: Introduction to social media advertising, Overview of paid campaigns on social platforms, Understanding ad formats (carousel, video, stories, etc.), Setting up and managing paid campaigns, Targeting and segmentation for social media ads, Budgeting and bidding strategies for ads, Tracking and measuring the success of campaigns, A/B testing and optimization of ads, Creating compelling ad copy and creatives, Case studies on successful social media ad campaigns.

Social Media Analytics and Insights: Understanding social media analytics, Key performance indicators (KPIs) for social media, Using social media analytics tools (Google Analytics, Facebook Insights, Twitter Analytics), Measuring engagement metrics (likes, shares, comments), Analyzing reach, impressions, and conversion rates, Interpreting data to refine strategies, Tracking ROI from social media efforts, Social media sentiment analysis, Competitor analysis on social media, Case studies on analytics-driven social media success.

Social Media Community Building and Engagement: Building an online community on social media, Developing community engagement strategies, The importance of two-way communication with followers, Moderation and managing comments, Creating social media challenges and campaigns, Using contests and giveaways for engagement, Influencer partnerships for community building, Creating exclusive groups or forums for customers, Responding to customer feedback and queries, Case studies on community-building success on social platforms.

Social Media Branding and Positioning: Building a brand identity on social media, Consistency in brand messaging across platforms, Developing a unique voice for social media, Using visuals to enhance brand recognition, Brand storytelling through social media, Social media brand positioning strategies, Handling negative brand perception online, Reputation management on social platforms, Brand advocacy and influencer collaborations, Case studies on social media branding excellence.

After successfully completing a Certificate in Social Media Marketing and Management, graduates can explore a wide range of digital marketing careers focused on planning, creating, managing, and analyzing content and advertising campaigns across platforms like Facebook, Instagram, LinkedIn, Twitter (X), YouTube, and more.

This field is booming in India due to the rapid digital transformation of businesses and the dominance of social media in brand engagement.

📱💼 Career Scope After Certificate in Social Media Marketing & Management – India

The Certificate in Social Media Marketing & Management equips graduates with the skills to build and manage brand presence across platforms like Instagram, Facebook, LinkedIn, Twitter, YouTube, Pinterest, and emerging platforms. This includes campaign strategy, content creation, analytics, community management, influencer collaboration, and paid ad campaigns.

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✅ 1. Top Career Options & Job Roles

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🏢 2. Industries Hiring Social Media Professionals

• Digital Marketing Agencies

• Startups (all sectors)

• Retail & D2C Brands (Fashion, Beauty, Food)

• Hospitality (Hotels, Cafés, Restaurants)

• Entertainment & Media Companies

• Education & EdTech (Byju’s, Vedantu, etc.)

• Healthcare & Wellness Clinics

• NGOs & Social Enterprises

• Government Campaigns / Political PR Firms

• Influencers & Personal Brands

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💰 3. Salary Range in India (2025 Estimates)

💡 Bonuses, project incentives, or campaign-based earnings are common, especially for freelancers and agency roles.

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📚 4. Skills in Demand

• Platform expertise: Instagram, Facebook, LinkedIn, YouTube

• Graphic design (Canva, Adobe Express)

• Video editing (CapCut, InShot, Premiere Rush)

• Copywriting & storytelling

• Paid Ads (Meta Ads Manager, Google Ads)

• Social media analytics tools (Meta Insights, Sprout Social)

• Hashtag strategy & community engagement

• Content calendar planning & automation (Buffer, Hootsuite)

• Influencer marketing tools (Collabstr, Upfluence)

• Basic knowledge of SEO & email marketing

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📈 5. Career Growth Pathways

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📑 6. Recommended Certifications

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🚀 7. Freelancing & Entrepreneurship Opportunities

• Offer SMM packages to local businesses (cafés, salons, boutiques)

• Manage personal brands or influencer accounts

• Launch your own content creation / social media agency

• Sell Instagram templates, planners, or courses

• Become a YouTube growth strategist or Reels consultant

• Work with international clients on Fiverr, Upwork, Freelancer