Certificate in Marketing Management

Description

Course Name: Certificate in Marketing Management

Course Id: CMM/Q1001.

Eligibility: 10+2 (Higher Secondary) or Equivalent.

Objective: A Certificate in Marketing Management is a specialized program designed to provide individuals with foundational knowledge and practical skills in managing and executing effective marketing strategies within businesses. This course is ideal for those seeking to enhance their marketing expertise, whether they’re just starting out in the field or looking to improve their existing knowledge.

Duration: Two Month.

 How to Enroll and Get Certified in Your Chosen Course:

 Step 1: Choose the course you wish to get certified in.

 Step 2: Click on the “Enroll Now” button.

 Step 3: Proceed with the enrollment process.

 Step 4: Enter your billing details and continue to course fee payment.

 Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.

 Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.

 Step 7: Once you complete the course, take the online examination.

 Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.

 Step 9: After certification, you will be offered job opportunities aligned with your area of interest.

Online Examination Detail:

Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.

Marking System:
S.No.	No. of Questions			Marks Each Question		Total Marks
1	10			5		50
2	5			4		20
3	5			3		15
4	5			2		10
5	5			1		5
	30					100
How Students will be Graded:
S.No.		Marks	Grade
1		91-100	O (Outstanding)
2		81-90	A+ (Excellent)
3		71-80	A (Very Good)
4		61-70	B (Good)
5		51-60	C (Average)
6		40-50	P (Pass)
7		0-40	F (Fail)

 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:

 Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.

 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.

 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.

 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.

 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.

 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.

Syllabus:

Introduction to Marketing: Definition and scope of marketing, Evolution of marketing concepts, Marketing vs. sales, Core principles of marketing, Market segmentation and targeting, Consumer behavior and buying decisions, The role of branding in marketing, Importance of digital marketing, Marketing ethics and social responsibility, The impact of globalization on marketing.

Market Research and Consumer Insights: Types of market research, Data collection methods (qualitative vs. quantitative), Understanding consumer psychology, Analyzing consumer needs and preferences, Competitor analysis and benchmarking, Use of surveys and focus groups, Customer feedback and satisfaction measurement, Data-driven decision-making, Market research tools and techniques, Trends and innovations in market research.

Marketing Strategy and Planning: Elements of a marketing strategy, Developing a marketing plan, SWOT analysis in marketing, Positioning and differentiation strategies, Product life cycle and marketing strategies, Pricing strategies and market competitiveness, Go-to-market strategies, Strategic partnerships and alliances, Risk management in marketing, Performance measurement and KPIs.

Branding and Product Management: Brand identity and brand equity, Importance of brand positioning, Developing a strong brand message, Packaging and design strategies, Product innovation and development, Managing product portfolios, Brand communication strategies, Rebranding and brand extensions, Customer loyalty and retention, Case studies of successful branding.

Advertising and Promotional Strategies: Elements of an effective advertisement, Types of advertising (TV, radio, print, digital), Social media advertising strategies, Influencer marketing and sponsorships, Public relations and media outreach, Event marketing and sponsorships, Creating persuasive ad copy, Measuring advertising effectiveness, Ethics in advertising, Case studies of successful ad campaigns.

Digital Marketing and E-commerce: Fundamentals of digital marketing, Search engine optimization (SEO), Pay-per-click (PPC) advertising, Social media marketing strategies, Email marketing and automation, Content marketing and blogging, Mobile marketing and app-based marketing, Online reputation management, E-commerce business models, Analytics and performance tracking.

After successful completion of the Certificate in Marketing Management program, graduates gain core skills in marketing strategy, consumer behavior, branding, digital marketing, sales, and market research. These skills open doors across industries such as FMCG, retail, IT, e-commerce, real estate, education, hospitality, and startups.

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🎓 Career Options After Certificate in Marketing Management

1. Marketing Executive / Associate

• Role: Assist in planning and executing marketing campaigns (online & offline), monitor response, and analyze outcomes.

• Salary Range: ₹2.5 – ₹5.5 LPA

2. Sales Executive / Territory Sales Officer

• Role: Sell products or services, build client relationships, and meet monthly/quarterly sales targets.

• Salary Range: ₹2.2 – ₹6 LPA (plus incentives)

3. Digital Marketing Assistant

• Role: Support SEO, social media, email marketing, and Google Ads campaigns.

• Salary Range: ₹3 – ₹6.5 LPA

4. Brand Promoter / Product Demonstrator

• Role: Promote products at events, retail outlets, and exhibitions; conduct demos and collect customer feedback.

• Salary Range: ₹2 – ₹4 LPA (event-based pay also possible)

5. Market Research Executive

• Role: Conduct surveys, gather consumer insights, analyze competitors, and support strategy decisions.

• Salary Range: ₹2.5 – ₹5.5 LPA

6. Social Media Marketing Coordinator

• Role: Manage brand pages on platforms like Instagram, Facebook, LinkedIn, and help run promotional campaigns.

• Salary Range: ₹3 – ₹6 LPA

7. Customer Relationship Executive

• Role: Interact with clients, resolve issues, ensure satisfaction, and build brand loyalty.

• Salary Range: ₹2.5 – ₹5 LPA

8. Retail Marketing Executive

• Role: Promote in-store offers, track customer footfall, and ensure visual merchandising standards.

• Salary Range: ₹2.5 – ₹5.5 LPA

9. Business Development Executive

• Role: Generate leads, pitch services/products, close deals, and support revenue growth.

• Salary Range: ₹3 – ₹6.5 LPA (plus performance bonuses)

10. Freelance Marketer / Content Creator

• Role: Provide social media marketing, copywriting, or content promotion services to clients.

• Earning Potential: ₹15,000 – ₹75,000+/month (depending on projects)

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🧠 Key Skills Acquired

• Principles of marketing and sales

• Understanding of consumer behavior and segmentation

• Basics of branding, positioning, and market strategy

• Digital tools: SEO, Google Ads, Meta Ads, Analytics

• CRM (Customer Relationship Management) fundamentals

• Communication, negotiation, and presentation skills

• Market analysis and trend forecasting

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🏢 Industries Hiring Marketing Management Graduates

• FMCG Companies (e.g., Hindustan Unilever, Dabur, Nestle)

• Retail & E-commerce (Amazon, Flipkart, Nykaa)

• Real Estate & Construction Firms

• IT & Software Services

• Hospitality & Tourism

• EdTech & Online Learning Platforms

• Automobile and Telecom

• Media Houses & Digital Agencies

• Healthcare & Pharma

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📈 Career Growth Path