Description
Course Name: Certificate in Lead Generation
Course Id: CLG/Q1001.
Eligibility: 10th Grade (high school) or Equivalent.
Duration: Two Month.
Objective: The Certificate in Lead Generation course is designed to provide learners with the knowledge, strategies, and tools required to attract, capture, and convert potential customers into qualified leads. The course focuses on equipping participants with both traditional and digital lead generation techniques to support sales growth and business development across industries.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus:
Introduction to Lead Generation: Definition and importance of lead generation, Difference between leads, prospects and customers, Types of leads (cold, warm, hot), B2B vs. B2C lead generation, Stages of the sales funnel, Understanding buyer personas, Lead qualification and scoring, Common lead generation challenges, Role of marketing in lead generation, Ethical considerations in lead generation.
Market Research and Target Audience Identification: Importance of market research in lead generation, Identifying target audience demographics, Understanding customer pain points, Competitor analysis for lead generation, Using data analytics for audience insights, Customer segmentation strategies, Developing buyer personas, Identifying high-value prospects, Behavioral targeting techniques, Tools for market research.
Inbound Lead Generation Strategies: Understanding inbound marketing, Content marketing for lead generation, Blogging and SEO strategies, Using social media for organic lead generation, Email marketing campaigns, Video marketing for engagement, Webinars and online events, Lead magnets and gated content, Landing page optimization, Case studies and storytelling for lead nurturing.
Outbound Lead Generation Strategies: Cold calling techniques, Cold email outreach best practices, Direct mail campaigns, Networking and referrals, Trade shows and industry events, Social selling on LinkedIn, Using influencers for lead generation, Telemarketing best practices, Door-to-door lead generation, Automating outbound lead generation.
Digital Advertising for Lead Generation: Introduction to paid advertising, Google Ads for lead generation, Facebook and Instagram lead ads, LinkedIn Ads for B2B leads, YouTube advertising strategies, Retargeting and remarketing campaigns, PPC vs. organic lead generation, Budgeting for digital ads, A/B testing for ad performance, Tracking and optimizing ad campaigns.
Lead Capture and Conversion Optimization: Creating high-converting landing pages, Lead capture forms and best practices, Using chatbots for lead collection, Pop-ups and exit-intent forms, Call-to-action (CTA) optimization, Lead scoring and prioritization, CRM integration for lead management, Automating lead capture, Personalization in lead nurturing, Analyzing lead conversion rates.
Job opportunities after completion of Certificate in Lead Generation course:
After the successful completion of the Certificate in Lead Generation program, graduates are well-equipped to pursue a variety of career options in sales, marketing, and business development. Lead generation is a crucial function for businesses across industries, as it helps in attracting potential clients or customers. Graduates can work in both B2B and B2C domains and specialize in different techniques such as email marketing, content marketing, social media, search engine optimization (SEO), and more.
Here are some of the career options available for graduates, along with the expected salary range in India:
1. Lead Generation Specialist
- Role: As a lead generation specialist, graduates focus on identifying potential leads (individuals or companies) for sales teams to target. They may use tools like LinkedIn, email marketing, SEO, and paid ads to generate quality leads.
- Salary:
- Entry-level: ₹2.5–4 LPA
- Mid-level: ₹4–7 LPA
- Senior-level: ₹7–10 LPA
2. Business Development Executive (BDE)
- Role: Business Development Executives use lead generation techniques to create new business opportunities. They are responsible for identifying prospective clients, developing relationships, and converting leads into business deals.
- Salary:
- Entry-level: ₹2.5–4 LPA
- Mid-level: ₹4–6 LPA
- Senior-level: ₹6–10 LPA
3. Digital Marketing Executive
- Role: Digital marketing executives with a focus on lead generation use online channels (social media, Google Ads, content marketing, etc.) to generate leads for businesses. They play a role in attracting and nurturing leads through digital strategies.
- Salary:
- Entry-level: ₹3–5 LPA
- Mid-level: ₹5–8 LPA
- Senior-level: ₹8–12 LPA
4. SEO Specialist
- Role: SEO specialists focus on improving a website’s visibility on search engines like Google. They use SEO techniques to generate organic leads by ranking web pages higher in search results, driving traffic to the business.
- Salary:
- Entry-level: ₹3–5 LPA
- Mid-level: ₹5–8 LPA
- Senior-level: ₹8–12 LPA
5. Sales Development Representative (SDR)
- Role: SDRs focus on lead qualification. They assess incoming leads and determine whether they are a good fit for the company’s products or services. SDRs play a vital role in moving leads down the sales funnel.
- Salary:
- Entry-level: ₹2.5–4 LPA
- Mid-level: ₹4–6 LPA
- Senior-level: ₹6–8 LPA
6. Marketing Manager
- Role: Marketing managers who specialize in lead generation develop strategies to attract, engage, and convert leads into customers. They may manage campaigns, collaborate with the sales team, and use data analytics to improve the lead generation process.
- Salary:
- Entry-level: ₹5–7 LPA
- Mid-level: ₹7–10 LPA
- Senior-level: ₹12–18 LPA
7. Content Marketing Manager
- Role: Content marketing managers focus on creating engaging content that attracts and converts potential leads. This includes blog posts, eBooks, case studies, white papers, and more, optimized to generate leads through inbound marketing.
- Salary:
- Entry-level: ₹4–6 LPA
- Mid-level: ₹6–10 LPA
- Senior-level: ₹10–15 LPA
8. Email Marketing Specialist
- Role: Email marketing specialists are responsible for creating and sending email campaigns designed to capture leads. They focus on writing compelling email content, segmenting lists, and optimizing campaigns to maximize lead generation.
- Salary:
- Entry-level: ₹3–5 LPA
- Mid-level: ₹5–8 LPA
- Senior-level: ₹8–12 LPA
9. Customer Relationship Manager (CRM)
- Role: CRM specialists use lead generation techniques to build and maintain long-term relationships with clients. They help businesses retain customers by providing personalized experiences based on the data generated from leads.
- Salary:
- Entry-level: ₹3–5 LPA
- Mid-level: ₹5–8 LPA
- Senior-level: ₹8–12 LPA
10. Telemarketing Executive
- Role: Telemarketing executives reach out to potential leads through phone calls. They are responsible for generating interest in products/services, qualifying leads, and setting up appointments for sales representatives.
- Salary:
- Entry-level: ₹2–3 LPA
- Mid-level: ₹3–5 LPA
- Senior-level: ₹5–7 LPA
11. Paid Media Specialist
- Role: Paid media specialists focus on paid advertising channels like Google Ads, Facebook Ads, LinkedIn Ads, etc. They generate leads by running and optimizing paid advertising campaigns for lead acquisition.
- Salary:
- Entry-level: ₹4–6 LPA
- Mid-level: ₹6–10 LPA
- Senior-level: ₹10–15 LPA
12. Account Manager (Sales)
- Role: Account managers use lead generation to build relationships with clients, ensuring they stay satisfied with the services or products provided. They are often responsible for upselling and cross-selling products to existing clients.
- Salary:
- Entry-level: ₹3–5 LPA
- Mid-level: ₹5–8 LPA
- Senior-level: ₹8–12 LPA
Skills Acquired in the Certificate in Lead Generation Program
Graduates of the program will develop skills in:
- Lead generation techniques: Email marketing, SEO, content marketing, paid ads, and social media campaigns.
- CRM tools: Proficiency in using customer relationship management tools like Salesforce, HubSpot, or Zoho to track and manage leads.
- Lead qualification: Understanding how to qualify and nurture leads to ensure they convert into sales opportunities.
- Sales funnel management: Learning to guide leads through the sales funnel efficiently.
- Data analysis: Using data and analytics to measure the effectiveness of lead generation efforts and optimize campaigns.
Conclusion
Graduates of the Certificate in Lead Generation program can explore a wide range of career options in sales and marketing across industries. The demand for skilled lead generation professionals is growing as businesses increasingly rely on digital channels to attract and convert prospects. With the right experience and skills, lead generation specialists can earn a competitive salary and progress to senior-level roles in marketing and business development.