Description

Course Name: Certificate in Advertising and Public Relations

Course Id: CAPR/Q1001.

Eligibility: 10+2 (higher Secondary) or Equivalent.

Duration: Three Months.

Objective: The Certificate in Advertising and Public Relations is a short-term professional course that focuses on developing skills and knowledge in the fields of advertising, public relations (PR), and corporate communication. This program is designed to provide an understanding of how to create impactful advertising campaigns, manage brand communication, and build strong public relations strategies.

 How to Enroll and Get Certified in Your Chosen Course:

 Step 1: Choose the course you wish to get certified in.

 Step 2: Click on the “Enroll Now” button.

 Step 3: Proceed with the enrollment process.

 Step 4: Enter your billing details and continue to course fee payment.

 Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.

 Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.

 Step 7: Once you complete the course, take the online examination.

 Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.

 Step 9: After certification, you will be offered job opportunities aligned with your area of interest.

Online Examination Detail:

Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.

Marking System:
S.No.	No. of Questions			Marks Each Question		Total Marks
1	10			5		50
2	5			4		20
3	5			3		15
4	5			2		10
5	5			1		5
	30					100
How Students will be Graded:
S.No.		Marks	Grade
1		91-100	O (Outstanding)
2		81-90	A+ (Excellent)
3		71-80	A (Very Good)
4		61-70	B (Good)
5		51-60	C (Average)
6		40-50	P (Pass)
7		0-40	F (Fail)

 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:

 Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.

 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.

 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.

 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.

 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.

 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.

Syllabus:

Introduction to Advertising and Public Relations: Definition and Scope of Advertising, Evolution and History of Advertising, Importance of Public Relations (PR), Differences Between Advertising and PR, The Role of Media in Advertising and PR, Functions and Objectives of PR, Key Stakeholders in PR, Ethical Issues in Advertising and PR, Career Opportunities in the Field, Emerging Trends in Advertising and PR.

Fundamentals of Advertising: Types of Advertising (Print, Digital, TV, Radio, Outdoor), Advertising Campaign Planning, Understanding Target Audience and Market Segmentation, Copywriting and Slogan Creation, Creative Strategy in Advertising, Role of Branding in Advertising, Ad Agencies and Their Functions, Media Planning and Buying, Evaluating Advertising Effectiveness, Legal and Ethical Aspects of Advertising.

Public Relations Strategies and Tools: Fundamentals of Public Relations, PR Writing and Press Releases, Media Relations and Crisis Communication, Event Planning and Corporate Communication, Community Engagement and CSR, PR Tools and Techniques (Press Kits, Interviews, Press Conferences), Online PR and Reputation Management, Measuring PR Effectiveness, Government and Political PR, Ethics in Public Relations.

Digital Advertising and PR: Introduction to Digital Marketing and Online PR, Social Media Advertising and PR, Search Engine Marketing (SEM) and Search Engine Optimization (SEO), Content Marketing and Influencer Collaboration, Online Reputation Management (ORM), Email Marketing and PR Campaigns, Digital Storytelling and Visual Communication, Analytics and Performance Measurement, Crisis Management in the Digital Age, Case Studies on Successful Digital Campaigns.

Branding and Corporate Communication: Importance of Branding in Advertising, Corporate Image and Reputation Management, Role of PR in Brand Building, Internal and External Communication, Employee Engagement and Communication Strategies, Brand Positioning and Identity, Corporate Sponsorship and Partnerships, Public Speaking and Media Training, Personal Branding for PR Professionals, Case Studies on Corporate Branding Success.

Media Planning and Advertising Strategy: Basics of Media Planning, Types of Media and Their Advantages, Budgeting for Advertising Campaigns, Media Buying and Negotiation, Role of Market Research in Advertising, Measuring Ad Performance and ROI, Cross-Channel Advertising Strategies, Consumer Behavior and Advertising Impact, Case Studies on Effective Media Strategies, The Future of Media Planning.

🎯 Career Options After Certificate in Advertising and Public Relations

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1️⃣ Advertising Executive / Account Executive

Role:

• Serve as a link between clients and the creative team

• Understand client needs, coordinate ad campaigns, ensure timely delivery

• Handle budgeting, client servicing, reporting

Industries:
Ad agencies (Ogilvy, JWT, DDB Mudra), media houses, corporate marketing

Salary Range (Fresher to Experienced):
₹20,000 – ₹50,000/month
₹2.4 LPA – ₹6 LPA

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2️⃣ Media Planner / Media Buyer

Role:

• Select the most appropriate media platforms for advertising campaigns

• Negotiate ad space rates, schedule campaigns, and monitor ROI

Industries:
Media agencies, digital marketing agencies, brand consulting firms

Salary Range:
₹25,000 – ₹60,000/month
₹3 LPA – ₹7 LPA

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3️⃣ Public Relations Executive

Role:

• Draft press releases, manage media relations, organize press conferences

• Handle brand reputation, crisis communication, and corporate communication

Industries:
PR agencies (Adfactors, Edelman), corporate communications departments, NGOs

Salary Range:
₹20,000 – ₹55,000/month
₹2.5 LPA – ₹7 LPA

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4️⃣ Social Media Manager / Digital PR Executive

Role:

• Manage social media accounts, create content calendars, handle online reputation

• Engage audiences on platforms like Instagram, Twitter, LinkedIn, Facebook

Industries:
Digital marketing agencies, startups, media companies, corporates

Salary Range:
₹25,000 – ₹70,000/month
₹3 LPA – ₹8 LPA

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5️⃣ Copywriter / Content Writer

Role:

• Write ad copies, slogans, web content, blogs, press releases, and creative scripts

• Work closely with design and digital teams

Industries:
Ad agencies, content marketing firms, digital platforms, e-commerce

Salary Range:
₹15,000 – ₹50,000/month
₹1.8 LPA – ₹6 LPA

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6️⃣ Event Management Executive

Role:

• Plan and execute corporate events, product launches, press meets, and brand activations

• Manage sponsors, vendors, and media coverage

Industries:
Event management companies, PR firms, corporate event teams

Salary Range:
₹20,000 – ₹60,000/month
₹2.4 LPA – ₹7 LPA

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7️⃣ Brand Executive / Brand Assistant

Role:

• Work on brand positioning, market research, consumer behavior analysis

• Support brand managers in campaign planning and execution

Industries:
FMCG, retail, fashion, automobile, healthcare, hospitality

Salary Range:
₹25,000 – ₹60,000/month
₹3 LPA – ₹7 LPA

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8️⃣ Market Research Executive

Role:

• Conduct consumer surveys, analyze data, and generate market insights

• Support advertising and PR strategy with data-driven inputs

Industries:
Market research firms (Nielsen, IMRB), ad agencies, consulting firms

Salary Range:
₹20,000 – ₹50,000/month
₹2.4 LPA – ₹6 LPA

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9️⃣ Influencer Marketing Coordinator

Role:

• Manage influencer partnerships, plan influencer campaigns, track engagement

• Negotiate contracts, build long-term influencer relations

Industries:
Digital marketing agencies, e-commerce brands, PR agencies

Salary Range:
₹25,000 – ₹65,000/month
₹3 LPA – ₹8 LPA

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🔟 Corporate Communications Executive

Role:

• Internal and external communication, employee newsletters, corporate announcements

• Handle crisis management, CEO communication support, stakeholder communication

Industries:
Corporates, MNCs, government bodies, PSUs

Salary Range:
₹30,000 – ₹80,000/month
₹3.6 LPA – ₹10 LPA

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🚀 Career Growth Path