Certificate in Advertising and Public Relation

Description

Course Name: Certificate in Advertising and Public Relation

Course Id: CAPR/Q1001.

Eligibility: 10th Grade (High School) or Equivalent.

Objective: A Certificate in Advertising and Public Relations course is a specialized program designed to provide foundational knowledge and skills in creating and managing effective advertising campaigns and public relations strategies. This course is ideal for individuals aspiring to work in media, marketing, branding, or corporate communications.

Duration: Three Months.

 How to Enroll and Get Certified in Your Chosen Course:

 Step 1: Choose the course you wish to get certified in.

 Step 2: Click on the “Enroll Now” button.

 Step 3: Proceed with the enrollment process.

 Step 4: Enter your billing details and continue to course fee payment.

 Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.

 Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.

 Step 7: Once you complete the course, take the online examination.

 Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.

 Step 9: After certification, you will be offered job opportunities aligned with your area of interest.

Online Examination Detail:

Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.

Marking System:
S.No.	No. of Questions			Marks Each Question		Total Marks
1	10			5		50
2	5			4		20
3	5			3		15
4	5			2		10
5	5			1		5
	30					100
How Students will be Graded:
S.No.		Marks	Grade
1		91-100	O (Outstanding)
2		81-90	A+ (Excellent)
3		71-80	A (Very Good)
4		61-70	B (Good)
5		51-60	C (Average)
6		40-50	P (Pass)
7		0-40	F (Fail)

 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:

 Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.

 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.

 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.

 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.

 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.

 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.

Syllabus:

Introduction to Advertising and Public Relations: Definition and Scope of Advertising, Evolution and History of Advertising, Importance of Public Relations (PR), Differences Between Advertising and PR, The Role of Media in Advertising and PR, Functions and Objectives of PR, Key Stakeholders in PR, Ethical Issues in Advertising and PR, Career Opportunities in the Field, Emerging Trends in Advertising and PR.

Fundamentals of Advertising: Types of Advertising (Print, Digital, TV, Radio, Outdoor), Advertising Campaign Planning, Understanding Target Audience and Market Segmentation, Copywriting and Slogan Creation, Creative Strategy in Advertising, Role of Branding in Advertising, Ad Agencies and Their Functions, Media Planning and Buying, Evaluating Advertising Effectiveness, Legal and Ethical Aspects of Advertising.

Public Relations Strategies and Tools: Fundamentals of Public Relations, PR Writing and Press Releases, Media Relations and Crisis Communication, Event Planning and Corporate Communication, Community Engagement and CSR, PR Tools and Techniques (Press Kits, Interviews, Press Conferences), Online PR and Reputation Management, Measuring PR Effectiveness, Government and Political PR, Ethics in Public Relations.

Digital Advertising and PR: Introduction to Digital Marketing and Online PR, Social Media Advertising and PR, Search Engine Marketing (SEM) and Search Engine Optimization (SEO), Content Marketing and Influencer Collaboration, Online Reputation Management (ORM), Email Marketing and PR Campaigns, Digital Storytelling and Visual Communication, Analytics and Performance Measurement, Crisis Management in the Digital Age, Case Studies on Successful Digital Campaigns.

Branding and Corporate Communication: Importance of Branding in Advertising, Corporate Image and Reputation Management, Role of PR in Brand Building, Internal and External Communication, Employee Engagement and Communication Strategies, Brand Positioning and Identity, Corporate Sponsorship and Partnerships, Public Speaking and Media Training, Personal Branding for PR Professionals, Case Studies on Corporate Branding Success.

Media Planning and Advertising Strategy: Basics of Media Planning, Types of Media and Their Advantages, Budgeting for Advertising Campaigns, Media Buying and Negotiation, Role of Market Research in Advertising, Measuring Ad Performance and ROI, Cross-Channel Advertising Strategies, Consumer Behavior and Advertising Impact, Case Studies on Effective Media Strategies, The Future of Media Planning.

After successful completion of the Certificate in Advertising and Public Relation program, graduates are equipped with essential skills in brand communication, campaign planning, copywriting, media relations, event coordination, digital marketing, and corporate communication. These skills are in high demand across advertising agencies, PR firms, media houses, startups, MNCs, and government departments.

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🎓 Career Options After Certificate in Advertising and Public Relation

1. Advertising Executive / Account Executive

• Role: Coordinate between clients and creative teams, manage advertising campaigns, budgeting, and delivery.

• Industries: Ad agencies, media houses, digital marketing firms.

• Salary Range: ₹3 – ₹6 LPA

2. Copywriter (Advertising / Digital Media)

• Role: Write creative ad content, taglines, social media posts, scripts, and brand messages.

• Salary Range: ₹2.8 – ₹6.5 LPA

• Freelance: ₹500 – ₹5,000 per assignment

3. Public Relations (PR) Executive

• Role: Build public image for clients, draft press releases, conduct media outreach, organize press meets.

• Salary Range: ₹3 – ₹6.5 LPA

4. Media Planner / Media Buyer

• Role: Plan, negotiate, and purchase advertising slots across print, TV, digital, or outdoor media.

• Salary Range: ₹3.5 – ₹7 LPA

5. Client Servicing Executive

• Role: Manage client relationships, ensure timely campaign delivery, gather feedback and coordinate with internal teams.

• Salary Range: ₹3 – ₹6 LPA

6. Brand Communication Executive

• Role: Ensure consistent messaging, brand tone, and image across all media platforms.

• Salary Range: ₹3.5 – ₹7 LPA

7. Social Media & PR Coordinator

• Role: Handle PR campaigns on social media, engage with audiences, and track public sentiment.

• Salary Range: ₹3 – ₹6 LPA

8. Event Coordinator / Promotions Officer

• Role: Plan and execute brand events, activations, exhibitions, and public outreach programs.

• Salary Range: ₹2.5 – ₹6 LPA

9. Corporate Communications Assistant

• Role: Handle internal and external communication, newsletters, media kits, and crisis communication.

• Salary Range: ₹3 – ₹6.5 LPA

10. Freelance PR Consultant / Content Strategist

• Role: Offer media and branding consultancy to small businesses, influencers, or NGOs.

• Earning Potential: ₹15,000 – ₹1,00,000+/month depending on clientele

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🧠 Key Skills Acquired

• Advertising campaign planning & execution

• Copywriting and storytelling

• Press release writing and media outreach

• Event management and promotional activities

• Crisis and corporate communication

• Digital PR and influencer marketing

• Brand management and strategic messaging

• Tools: Canva, Hootsuite, Buffer, Google Ads, Meta Ads Manager

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🏢 Industries Hiring PR & Advertising Professionals

• Advertising Agencies (e.g., Ogilvy, Dentsu, Leo Burnett)

• PR Firms (e.g., Adfactors, MSL, Edelman)

• Digital Marketing Companies

• Media Houses (TV, print, online)

• E-commerce and Startups

• MNCs – Corporate Communication Departments

• Event Management Companies

• Government & Public Sector (Information & PR Offices)

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📈 Career Growth Path