Description
Course Name: Advanced Diploma in Sales and Marketing Management
Course Id: ADSMM/Q1001.
Eligibility: Completion of 10+2 (higher Secondary) or equivalent.
Objective:
- To develop advanced skills in sales, marketing, and customer relationship management (CRM).
- To provide a comprehensive understanding of how to strategize, execute, and manage marketing campaigns and sales activities.
- To equip students with both theoretical knowledge and practical tools for managing marketing and sales teams, analyzing market trends, and driving business growth.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Introduction to Marketing Management: Marketing management, current marketing environment in India, product positioning, promotion mix, pricing, sales forecasting, strategic marketing process, dealing with competition, servicing marketing, rural marketing.
Sales Management: Introduction to sales management, personal selling, process of personal selling, sales organisation, selection and placement of sales personnel, training of sales personnel, motivating and compensating sales personal, managing sales personnel, controlling the sales effort, customer relationship management, sales personnel performance, international sales management.
Customer Relationship Management (CRM): Evaluation of customer relationship management (CRM), customer loyalty, CRM in marketing, sales force automation, supplier relationship management, analytical CRM, CRM implementation.
Financial Accounting and Analysis: Introduction to accounting, corporate financial statements, financial statements analysis, cash flow statements, basic aspects of cost accounting, budgetary control, inventory valuation, activity- based costing, responsibility accounting.
Retail Marketing Management: Playing the retail game, retailing in India, retail marketing mix, the essentials of store management, merchandising management, retail communication, retail demand management, online retail marketing, retail pricing strategies.
Sales Promotion and Advertising: Advertising planning and organizing framework, advertising and advertising agency interface, strategic advertising decision, strategic media planning, advertising in international market place, brand equity, linking advertising and sales promotion.
Job Opportunities after completion of Advanced Diploma in Sales and Marketing Management course:
Graduates of the Advanced Diploma in Sales and Marketing Management acquire expertise in sales strategies, market research, brand management, digital marketing, and customer relationship management. This program prepares professionals for key roles in driving revenue, managing teams, and developing marketing strategies across industries.
Career Options and Salary Range
1. Sales Manager
- Role: Lead sales teams, develop sales strategies, meet revenue targets, and build customer relationships.
- Salary: ₹4–₹10 LPA for entry-level roles; experienced managers earn ₹10–₹20 LPA.
2. Marketing Manager
- Role: Oversee marketing campaigns, branding initiatives, and market research to boost product visibility.
- Salary: ₹6–₹12 LPA for entry-level; senior roles can exceed ₹20 LPA.
3. Business Development Manager
- Role: Identify growth opportunities, build partnerships, and drive business expansion.
- Salary: ₹5–₹12 LPA; experienced professionals can earn ₹15–₹25 LPA.
4. Digital Marketing Specialist
- Role: Manage SEO, SEM, social media, and content marketing campaigns.
- Salary: ₹3–₹6 LPA for beginners; senior specialists earn ₹8–₹15 LPA.
5. Brand Manager
- Role: Develop and execute strategies to enhance brand image and market share.
- Salary: ₹7–₹15 LPA; top companies pay up to ₹25 LPA.
6. Product Manager
- Role: Plan and execute product launches, manage life cycles, and analyze customer needs.
- Salary: ₹8–₹16 LPA; senior roles can earn ₹20–₹30 LPA.
7. Retail Manager
- Role: Manage retail operations, optimize sales, and ensure customer satisfaction.
- Salary: ₹4–₹8 LPA; experienced managers earn ₹10–₹15 LPA.
8. Advertising Manager
- Role: Plan and execute advertising campaigns across traditional and digital platforms.
- Salary: ₹5–₹10 LPA; senior managers earn ₹12–₹20 LPA.
9. Customer Relationship Manager (CRM)
- Role: Build and maintain strong customer relationships, handle complaints, and improve retention.
- Salary: ₹3–₹6 LPA for entry-level; experienced roles earn ₹8–₹12 LPA.
10. Sales Trainer
- Role: Train sales teams on effective techniques, strategies, and customer interactions.
- Salary: ₹4–₹8 LPA; experienced trainers earn ₹10–₹15 LPA.
11. Market Research Analyst
- Role: Analyze market trends, customer behavior, and competitors to guide business strategies.
- Salary: ₹3–₹6 LPA; senior analysts earn ₹8–₹12 LPA.
12. Key Account Manager
- Role: Manage and grow relationships with major clients to drive long-term revenue.
- Salary: ₹6–₹12 LPA; top-level managers earn ₹15–₹20 LPA.
13. Entrepreneur
- Role: Use sales and marketing skills to start and grow a business.
- Salary: Earnings vary depending on business success, but experienced entrepreneurs can earn ₹10 LPA+.
14. Public Relations (PR) Manager
- Role: Manage brand reputation, handle media relations, and oversee communication strategies.
- Salary: ₹5–₹10 LPA; senior PR managers earn ₹12–₹20 LPA.
15. E-commerce Manager
- Role: Manage online sales platforms, optimize product listings, and boost digital sales.
- Salary: ₹6–₹12 LPA; experienced managers earn ₹15–₹20 LPA.
Salary Growth Overview
- Entry-level: ₹3–₹8 LPA
- Mid-level: ₹8–₹15 LPA
- Senior-level: ₹15–₹30+ LPA
Salaries depend on industry, company size, and location, with higher earnings in industries like IT, FMCG, and e-commerce. Top-performing professionals can rapidly scale their income through incentives and performance-based bonuses.
