Description
Course Name: Executive Certificate in Business Development & Decision-Making
Course Id: ECBDDM/Q1001.
Eligibility: Completion of 10+2 (higher Secondary) or equivalent.
Objective: The Executive Certificate in Business Development & Decision-Making is a comprehensive program that builds on foundational business knowledge and equips students with the advanced skills necessary for high-level management and leadership roles. The course covers various aspects of business management, including strategy, operations, finance, marketing, and human resources, with a focus on practical application and real-world business challenges.
Duration: Three Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Advanced Principles of Management: Evolution of Management Thought, Contemporary Management Approaches, Strategic Decision-Making, Leadership Theories and Practices, Organizational Development and Change, Business Ethics and Corporate Social Responsibility, Conflict Management and Negotiation, Crisis Management, Corporate Governance and Compliance, Global Business Environment.
Business Economics and Environment: Micro and Macro Economic Principles, Demand and Supply Analysis, Market Structures and Pricing Strategies, Business Cycles and Economic Indicators, Fiscal and Monetary Policies, International Trade and Globalization, Economic Growth and Development, Government Regulations and Policies, Environmental Sustainability in Business, Socio-Cultural Influences on Business.
Human Resource and Talent Management: Strategic Human Resource Management, Workforce Planning and Development, Talent Acquisition and Retention, Employee Motivation and Engagement, Training and Development Strategies, Performance Management Systems, Compensation and Benefits, Labor Laws and Industrial Relations, HR Analytics and Digital HRM, Organizational Culture and Diversity Management.
Marketing and Consumer Behavior: Marketing Strategy and Planning, Market Segmentation and Positioning, Consumer Behavior Analysis, Brand Management and Digital Marketing, Integrated Marketing Communication, Sales and Distribution Management, Customer Relationship Management (CRM), International Marketing Strategies, Sustainable and Ethical Marketing.
Financial and Managerial Accounting: Financial Accounting Principles, Preparation of Financial Statements, Cost Accounting and Budgeting, Capital Structure and Financing Decisions, Investment and Risk Management, Working Capital and Cash Flow Management, Taxation and Corporate Finance, Mergers and Acquisitions, Case Studies in Financial Decision-Making.
Business Law and Corporate Governance: Introduction to Business Law, Contract Law and Negotiations, Corporate Laws and Company Regulations, Intellectual Property Rights (IPR), Employment and Labor Laws, International Business Laws, Corporate Ethics and Social Responsibility, Compliance and Risk Management, Legal Challenges in Digital Business.
Job Opportunities after completion of Executive Certificate in Business Development & Decision-Making course:
Upon successful completion of the Executive Certificate in Business Development & Decision-Making program, graduates are equipped with essential managerial and leadership skills, as well as a strong foundation in business operations, strategy, marketing, human resources, finance, and organizational behavior. This opens up a wide range of career opportunities in various industries including manufacturing, retail, healthcare, IT, hospitality, and more.
Career Options for Graduates of the Executive Certificate in Business Development & Decision-Making:
1. Business Manager
- Role: Business managers oversee daily operations of a company or specific department, ensuring that business processes are efficient and aligned with company goals. They manage resources, budgets, teams, and client relations.
- Salary Range:
- Entry-Level: ₹4,00,000 – ₹6,00,000 per annum
- Mid-Level: ₹6,00,000 – ₹12,00,000 per annum
- Senior-Level: ₹12,00,000 – ₹18,00,000+ per annum
2. Project Manager
- Role: Project managers are responsible for planning, executing, and closing projects. They handle everything from resource management, budget allocation, scheduling, and risk management to project delivery.
- Salary Range:
- Entry-Level: ₹5,00,000 – ₹7,00,000 per annum
- Mid-Level: ₹7,00,000 – ₹12,00,000 per annum
- Senior-Level: ₹12,00,000 – ₹20,00,000+ per annum
3. Operations Manager
- Role: Operations managers ensure that the company’s daily activities run smoothly. They focus on optimizing productivity, managing inventory, coordinating logistics, and ensuring customer satisfaction.
- Salary Range:
- Entry-Level: ₹4,00,000 – ₹6,00,000 per annum
- Mid-Level: ₹6,00,000 – ₹10,00,000 per annum
- Senior-Level: ₹10,00,000 – ₹15,00,000+ per annum
4. Human Resources Manager
- Role: HR managers are responsible for recruiting, training, and managing employees, as well as ensuring compliance with labor laws and organizational policies. They focus on talent management, employee relations, and performance management.
- Salary Range:
- Entry-Level: ₹4,00,000 – ₹6,00,000 per annum
- Mid-Level: ₹6,00,000 – ₹10,00,000 per annum
- Senior-Level: ₹10,00,000 – ₹15,00,000+ per annum
5. Sales and Marketing Manager
- Role: These managers develop strategies to increase sales and market share, create marketing campaigns, manage advertising budgets, and work on customer acquisition strategies. They are crucial to the company’s revenue generation.
- Salary Range:
- Entry-Level: ₹5,00,000 – ₹7,00,000 per annum
- Mid-Level: ₹7,00,000 – ₹12,00,000 per annum
- Senior-Level: ₹12,00,000 – ₹20,00,000+ per annum
6. Financial Analyst / Financial Manager
- Role: Financial analysts manage financial operations, investment strategies, budgeting, forecasting, and provide insights to help companies make sound financial decisions. Financial managers oversee the financial health of organizations.
- Salary Range:
- Entry-Level: ₹4,00,000 – ₹6,00,000 per annum
- Mid-Level: ₹6,00,000 – ₹12,00,000 per annum
- Senior-Level: ₹12,00,000 – ₹18,00,000+ per annum
7. Retail Manager
- Role: Retail managers oversee retail operations, managing everything from sales strategies to customer service, and inventory management. They also train and manage retail staff and ensure the store achieves its sales targets.
- Salary Range:
- Entry-Level: ₹3,50,000 – ₹5,00,000 per annum
- Mid-Level: ₹5,00,000 – ₹8,00,000 per annum
- Senior-Level: ₹8,00,000 – ₹12,00,000+ per annum
8. Supply Chain Manager
- Role: Supply chain managers are responsible for overseeing and improving an organization’s supply chain operations, ensuring products are delivered to customers efficiently and on time. They work on logistics, procurement, and inventory management.
- Salary Range:
- Entry-Level: ₹4,00,000 – ₹6,00,000 per annum
- Mid-Level: ₹6,00,000 – ₹12,00,000 per annum
- Senior-Level: ₹12,00,000 – ₹20,00,000+ per annum
9. Business Development Manager
- Role: Business development managers focus on growing the company’s business by identifying new business opportunities, forging strategic partnerships, and increasing revenue streams. They focus on client acquisition and retention.
- Salary Range:
- Entry-Level: ₹4,50,000 – ₹6,50,000 per annum
- Mid-Level: ₹6,50,000 – ₹12,00,000 per annum
- Senior-Level: ₹12,00,000 – ₹20,00,000+ per annum
10. Management Consultant
- Role: Management consultants provide expert advice to organizations to improve their performance, reduce costs, or address specific business challenges. They assess business processes, identify areas of improvement, and implement solutions.
- Salary Range:
- Entry-Level: ₹6,00,000 – ₹8,00,000 per annum
- Mid-Level: ₹8,00,000 – ₹12,00,000 per annum
- Senior-Level: ₹12,00,000 – ₹25,00,000+ per annum
Skills Developed During the Program:
- Leadership and Management: Skills in managing teams, motivating employees, and achieving business objectives.
- Strategic Planning: Ability to develop and implement effective business strategies.
- Marketing and Sales: Understanding customer needs, market research, and creating sales strategies.
- Finance and Accounting: Knowledge of budgeting, financial reporting, and financial decision-making.
- Human Resources: Knowledge of recruitment, training, performance management, and employee relations.
- Operations Management: Understanding the processes involved in managing production, inventory, and logistics.
- Communication and Negotiation: Effective communication skills for leading teams, managing clients, and negotiating deals.
Salary Growth Factors:
- Experience: Professionals with more experience in business management tend to progress into higher-paying positions such as senior managers, directors, or executives.
- Industry: Certain industries, such as finance, IT, and management consulting, typically offer higher salaries compared to others like retail or hospitality.
- Location: Metropolitan cities such as Mumbai, Delhi, Bengaluru, and Pune offer higher salaries due to their higher concentration of businesses.
- Certifications and Education: Additional qualifications, such as an MBA or certifications in project management or finance, can enhance earning potential.
Conclusion:
The Executive Certificate in Business Development & Decision-Making provides graduates with the skills needed to pursue a wide array of managerial roles across industries. The program offers a solid foundation for individuals looking to advance into leadership and management positions. The salary potential for graduates is considerable, and with experience, they can quickly progress into senior management or executive roles. The business management sector provides ample growth opportunities in areas such as marketing, operations, finance, HR, and consulting, making it a lucrative field for professionals.