Description
Course Name: Advanced Certificate in Journalism & Mass communication
Course Id: ACJ&MC/Q1001.
Eligibility: Completion of 10+2 (higher Secondary) or equivalent.
Objective: An Advanced Certificate in Journalism & Mass communication is an excellent option for individuals interested in pursuing a career in the fast-paced and dynamic media industry. The program provides a strong foundation in journalism, media ethics, communication strategies, and media production. Graduates gain the skills necessary to work in various media platforms, including print, television, radio, and digital media.
Duration: Three Month.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Introduction to Journalism & Mass Communication: Definition and scope of journalism, History and evolution of mass communication, Role of journalism in society and democracy, Types of journalism (print, broadcast, digital, investigative, etc.), Difference between journalism and mass communication, Ethics and responsibilities of journalists, Impact of media on public opinion, Career opportunities in journalism and mass communication.
News Reporting & Writing: Elements of news and news values, News sources and information gathering techniques, Writing news reports (structure, headlines, leads), Interviewing skills and techniques, Investigative journalism and fact-checking, Editorial writing and opinion pieces, Writing for print vs. digital media, Legal and ethical considerations in news reporting.
Media Laws & Ethics: Freedom of the press and media regulations, Defamation, libel, and slander laws, Copyright and intellectual property rights, Right to information (RTI) and press freedom, Fake news and misinformation challenges, Media ethics and journalistic integrity, Privacy laws and ethical reporting, Case studies on media law violations and press freedom issues.
Broadcast Journalism (Radio & Television): Introduction to radio and television journalism, Basics of news anchoring and presentation, Scripting and producing radio news bulletins, TV news production and field reporting, Role of visuals and sound in broadcast journalism, Live reporting and on-the-spot coverage techniques, Editing and post-production in electronic media, Trends and innovations in broadcast journalism.
Digital Journalism & Social Media: Rise of digital journalism and online news platforms, Writing for web and social media, Podcasting and video journalism techniques, Role of citizen journalism and user-generated content, Monetization of digital media platforms, SEO and content optimization for digital news, Ethical issues in social media journalism, Case studies on viral news and online misinformation.
Advertising & Media Marketing: Introduction to advertising and its types, Role of advertising in mass communication, Basics of ad copywriting and creative strategy, Market research and consumer behavior analysis, Advertising ethics and legal considerations, Media planning and campaign execution, Online advertising and influencer marketing, Case studies on successful advertising campaigns.
Job Opportunities after completion of Advanced Certificate in Journalism & Mass communication course:
After successful completion of the Advanced Certificate in Journalism & Mass communication program, graduates are equipped with the skills and knowledge needed for a wide range of career options in the media, communication, and entertainment sectors. The program generally focuses on journalism, broadcasting, public relations, advertising, and media law, offering students both theoretical and practical exposure to the media industry.
Career Options After Completing a Advanced Certificate in Journalism & Mass communication:
1. Journalist/Reporter
- Role: Journalists and reporters investigate, research, and write news stories for print, digital, radio, or television media outlets. They work on a variety of topics including politics, business, culture, sports, and entertainment.
- Salary Range:
- Fresher: ₹15,000 to ₹25,000 per month
- Experienced: ₹30,000 to ₹50,000 per month
- Senior Journalist: ₹60,000 to ₹1 lakh per month
2. News Anchor/TV Presenter
- Role: News anchors present news reports on television and digital platforms. They are responsible for delivering scripted news, interviewing guests, and keeping the audience informed about current events.
- Salary Range:
- Fresher: ₹20,000 to ₹40,000 per month
- Experienced: ₹50,000 to ₹80,000 per month
- Senior Anchor: ₹1 lakh to ₹2 lakh per month
3. Radio Jockey (RJ)
- Role: Radio Jockeys are responsible for hosting radio shows, creating entertaining content, interacting with listeners, and playing music. They also engage in discussions, interviews, and public interactions.
- Salary Range:
- Fresher: ₹15,000 to ₹25,000 per month
- Experienced: ₹30,000 to ₹50,000 per month
- Senior RJ: ₹60,000 to ₹1 lakh per month
4. Public Relations (PR) Specialist
- Role: PR specialists manage the public image of individuals, organizations, or brands. They write press releases, interact with media outlets, organize press conferences, and handle crisis communication.
- Salary Range:
- Fresher: ₹20,000 to ₹30,000 per month
- Experienced: ₹40,000 to ₹60,000 per month
- Senior PR Manager: ₹80,000 to ₹1.5 lakh per month
5. Content Writer/Editor
- Role: Content writers and editors create, edit, and proofread articles, blogs, scripts, and other written materials for websites, magazines, newspapers, and other media outlets. Editors ensure that content adheres to guidelines and maintains high editorial standards.
- Salary Range:
- Fresher: ₹15,000 to ₹25,000 per month
- Experienced: ₹30,000 to ₹50,000 per month
- Senior Editor: ₹60,000 to ₹1 lakh per month
6. Copywriter/Advertising Specialist
- Role: Copywriters create catchy, persuasive copy for advertisements, promotional materials, websites, and other marketing content. They work with advertising agencies or corporate marketing teams to craft campaigns.
- Salary Range:
- Fresher: ₹20,000 to ₹30,000 per month
- Experienced: ₹40,000 to ₹70,000 per month
- Senior Copywriter: ₹80,000 to ₹1 lakh per month
7. Digital Content Manager
- Role: Digital content managers oversee the content strategy for websites, social media, and other digital platforms. They work to create and curate content that drives engagement, boosts SEO rankings, and promotes brand visibility.
- Salary Range:
- Fresher: ₹25,000 to ₹35,000 per month
- Experienced: ₹50,000 to ₹80,000 per month
- Senior Content Manager: ₹1 lakh to ₹1.5 lakh per month
8. Social Media Manager
- Role: Social media managers handle a brand’s social media presence by creating content, managing posts, interacting with followers, and analyzing performance metrics to ensure the effectiveness of the brand’s online strategy.
- Salary Range:
- Fresher: ₹20,000 to ₹30,000 per month
- Experienced: ₹40,000 to ₹70,000 per month
- Senior Social Media Manager: ₹80,000 to ₹1.2 lakh per month
9. Film/Video Editor
- Role: Film/video editors work with raw footage to create polished, final versions of films, television shows, advertisements, and online videos. They use various editing software to enhance video quality, add effects, and sync audio.
- Salary Range:
- Fresher: ₹20,000 to ₹30,000 per month
- Experienced: ₹40,000 to ₹60,000 per month
- Senior Video Editor: ₹70,000 to ₹1 lakh per month
10. Broadcast Journalist
- Role: Broadcast journalists work with television and radio stations to create news programs, investigative reports, documentaries, and special features. They research, write scripts, and report live or pre-recorded content.
- Salary Range:
- Fresher: ₹20,000 to ₹40,000 per month
- Experienced: ₹50,000 to ₹80,000 per month
- Senior Broadcast Journalist: ₹1 lakh to ₹1.5 lakh per month
11. Media Planner
- Role: Media planners work in advertising agencies, determining the best media channels to advertise clients’ products or services. They analyze audience data, media trends, and advertising costs to create effective campaigns.
- Salary Range:
- Fresher: ₹25,000 to ₹40,000 per month
- Experienced: ₹50,000 to ₹80,000 per month
- Senior Media Planner: ₹1 lakh to ₹1.5 lakh per month
12. Film Production Assistant
- Role: Film production assistants help with the on-set production process for films, TV shows, and advertisements. They handle logistics, equipment, and assist with various tasks during the production phase.
- Salary Range:
- Fresher: ₹15,000 to ₹25,000 per month
- Experienced: ₹30,000 to ₹50,000 per month
- Senior Production Assistant: ₹60,000 to ₹80,000 per month
13. Event Coordinator/Manager (Media-related Events)
- Role: Event coordinators plan and organize media events such as product launches, press conferences, and media tours. They handle logistics, guest lists, marketing, and ensure everything runs smoothly.
- Salary Range:
- Fresher: ₹20,000 to ₹30,000 per month
- Experienced: ₹40,000 to ₹60,000 per month
- Senior Event Manager: ₹70,000 to ₹1 lakh per month
Other Career Options:
- Photojournalist
- Magazine Editor
- Fashion Journalist
- Content Strategist
- Media Consultant
- Press Officer
- Script Writer
- SEO Expert for Media
Factors Influencing Salary:
- Experience: As in most fields, more experienced professionals earn higher salaries.
- Location: Salaries are typically higher in metro cities like Mumbai, Delhi, Bengaluru, Chennai, and Kolkata due to the concentration of media outlets and opportunities.
- Specialization: Those with skills in areas like digital media, video editing, or SEO often earn more than those in traditional journalism roles.
Conclusion:
Graduates of the Advanced Certificate in Journalism & Mass communication program have access to a wide array of career opportunities in the media industry. The salary range varies depending on the job role, experience, location, and specialization, but overall, the media and communications sector offers a dynamic and rewarding career with ample growth potential. With the rise of digital media and content creation platforms, new opportunities continue to emerge, ensuring the demand for skilled professionals in the field remains strong.