Description
Course Name: Certificate in Instagram & Social Media Marketing
Course Id: CISMM/Q1001.
Eligibility: 10th Grade (high school) or Equivalent.
Duration: One Month.
Objective: The Certificate in Instagram & Social Media Marketing course is designed to equip learners with the practical skills and strategic knowledge required to grow a brand or business using Instagram and other key social media platforms. The course is ideal for entrepreneurs, digital marketers, influencers, and small business owners looking to boost their online presence and engagement.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Introduction to Instagram Marketing: Overview of Instagram as a Marketing Platform, Importance of Instagram for Businesses and Brands, Understanding Instagram’s Algorithm, Instagram User Demographics and Trends, Setting Up a Business Profile, Personal vs. Business Accounts, Instagram Insights and Analytics Basics, Key Performance Indicators (KPIs) in Instagram Marketing, Case Studies of Successful Instagram Campaigns, Introduction to Social Media Strategy.
Content Strategy for Instagram: Types of Content on Instagram (Posts, Stories, Reels, IGTV), Creating Engaging and High-Quality Content, Content Planning and Scheduling, Importance of Visual Aesthetics and Branding, Instagram Captions and Hashtag Strategy, Storytelling Techniques for Instagram, User-Generated Content (UGC) Strategies, Creating a Content Calendar, Tools for Instagram Content Creation, Measuring Content Performance.
Instagram Growth and Engagement Tactics: Building an Organic Follower Base, Best Practices for Engagement (Likes, Comments, Shares), Instagram Hashtag Strategy for Growth, Using Instagram Stories to Boost Engagement, Leveraging Instagram Reels for Virality, Engaging with Influencers and Brand Ambassadors, Creating Interactive Polls and Q&A Sessions, Collaborations and Cross-Promotions, Engagement Rate Optimization Techniques, Analyzing and Adapting to Audience Behavior.
Instagram Ads and Paid Promotions: Overview of Instagram Advertising, Types of Instagram Ads (Feed, Stories, Carousel, Reels), Creating High-Converting Instagram Ads, Instagram Ads Manager and Campaign Setup, Budgeting and Bidding Strategies, Retargeting and Custom Audiences, A/B Testing Instagram Ads, Tracking Ad Performance with Analytics, Integrating Facebook Ads with Instagram, Optimizing Ad ROI.
Instagram Influencer Marketing: Understanding the Power of Influencer Marketing, Finding and Collaborating with Influencers, Micro vs. Macro Influencers, Influencer Outreach Strategies, Negotiating Influencer Partnerships, Measuring Influencer Campaign Success, Legal and Ethical Considerations in Influencer Marketing, Building Long-Term Influencer Relationships, Creating Brand Awareness Through Influencers, Case Studies of Successful Influencer Campaigns.
Instagram Shopping and E-Commerce Integration: Setting Up an Instagram Shop, Instagram Shopping Features and Benefits, Tagging Products in Posts and Stories, Optimizing Product Descriptions and Pricing, Creating a Seamless Checkout Experience, Leveraging Shoppable Ads, Using Instagram Live Shopping, Measuring E-Commerce Performance on Instagram, Driving Traffic to E-Commerce Websites, Strategies for Boosting Sales on Instagram.
Job Opportunities after completion of Certificate in Instagram Marketing & Social Media Strategy course:
After successful completion of the Certificate in Instagram & Social Media Marketing program, graduates can pursue a variety of career options in the digital marketing and social media domains. Instagram is one of the most popular social media platforms globally, with businesses, influencers, and organizations leveraging it to build brand presence, promote products, and engage with audiences. This certification prepares graduates to manage Instagram accounts, create effective social media strategies, and use Instagram’s tools to optimize marketing efforts.
Career Options After Completing the Certificate in Instagram & Social Media Marketing Program
1. Social Media Manager
Role: Social Media Managers are responsible for managing and executing social media campaigns on Instagram and other platforms. They create content, schedule posts, engage with followers, analyze performance metrics, and adjust strategies accordingly. Industries: Digital marketing agencies, e-commerce, startups, lifestyle brands, media houses, corporate brands. Salary Range:
- Entry-Level: ₹25,000 – ₹40,000 per month.
- Mid-Level: ₹50,000 – ₹80,000 per month.
- Senior-Level: ₹1,00,000 – ₹1,50,000 per month.
2. Instagram Marketing Specialist
Role: An Instagram Marketing Specialist focuses specifically on leveraging Instagram’s features, such as stories, reels, ads, and influencer partnerships. They design targeted campaigns and track engagement to drive brand growth. Industries: E-commerce, fashion brands, digital marketing firms, influencers, media companies. Salary Range:
- Entry-Level: ₹30,000 – ₹45,000 per month.
- Mid-Level: ₹50,000 – ₹80,000 per month.
- Senior-Level: ₹1,00,000 – ₹1,50,000 per month.
3. Social Media Influencer
Role: With expertise in Instagram marketing, graduates can start their own influencer journey. As an influencer, they create content around specific niches like lifestyle, fashion, fitness, travel, or food, and collaborate with brands for paid promotions. Industries: Fashion, fitness, travel, lifestyle, food, beauty. Salary Range:
- Entry-Level: ₹10,000 – ₹50,000 per month (for micro-influencers).
- Mid-Level: ₹50,000 – ₹1,00,000 per month (for mid-level influencers).
- Senior-Level: ₹1,00,000 – ₹5,00,000 per month (for top influencers with significant brand deals).
4. Social Media Consultant
Role: Social Media Consultants provide strategic advice to businesses on how to grow their social media presence, particularly on Instagram. They help brands design campaigns, build a consistent content strategy, and optimize their accounts for engagement and conversion. Industries: Digital marketing agencies, freelance consultancy, e-commerce businesses, NGOs, educational platforms. Salary Range:
- Entry-Level: ₹30,000 – ₹50,000 per month.
- Mid-Level: ₹60,000 – ₹1,00,000 per month.
- Senior-Level: ₹1,20,000 – ₹2,00,000 per month.
5. Content Creator
Role: Content creators develop visually appealing content, such as photos, videos, and graphics, for Instagram posts, stories, reels, and ads. Their role involves staying up-to-date with Instagram trends and understanding what type of content works best for target audiences. Industries: E-commerce, brands, lifestyle influencers, advertising agencies, media companies. Salary Range:
- Entry-Level: ₹20,000 – ₹40,000 per month.
- Mid-Level: ₹45,000 – ₹70,000 per month.
- Senior-Level: ₹80,000 – ₹1,50,000 per month.
6. Instagram Ads Specialist
Role: Instagram Ads Specialists design, execute, and manage Instagram paid campaigns. They create advertisements, target specific demographics, manage budgets, and analyze ad performance to ensure maximum ROI. Industries: E-commerce, advertising agencies, digital marketing firms, startups, fashion and lifestyle brands. Salary Range:
- Entry-Level: ₹30,000 – ₹50,000 per month.
- Mid-Level: ₹60,000 – ₹90,000 per month.
- Senior-Level: ₹1,00,000 – ₹1,50,000 per month.
7. Community Manager
Role: A Community Manager engages with followers, responds to comments and direct messages, and builds a community around a brand on Instagram. Their goal is to maintain a strong and positive relationship with the audience. Industries: E-commerce brands, digital marketing agencies, media companies, startups. Salary Range:
- Entry-Level: ₹25,000 – ₹40,000 per month.
- Mid-Level: ₹50,000 – ₹70,000 per month.
- Senior-Level: ₹80,000 – ₹1,20,000 per month.
8. Influencer Marketing Manager
Role: Influencer Marketing Managers build relationships with influencers and manage collaborations between brands and influencers. They identify potential influencers, negotiate deals, and track the performance of influencer campaigns. Industries: Digital marketing agencies, lifestyle brands, fashion, beauty, travel, e-commerce. Salary Range:
- Entry-Level: ₹30,000 – ₹45,000 per month.
- Mid-Level: ₹50,000 – ₹80,000 per month.
- Senior-Level: ₹1,00,000 – ₹1,50,000 per month.
9. Digital Marketing Manager
Role: Digital Marketing Managers oversee all aspects of a company’s online presence, including Instagram marketing. They develop strategies to increase visibility, manage campaigns, and measure the effectiveness of social media efforts. Industries: E-commerce, advertising agencies, startups, corporate brands. Salary Range:
- Entry-Level: ₹40,000 – ₹60,000 per month.
- Mid-Level: ₹70,000 – ₹1,00,000 per month.
- Senior-Level: ₹1,50,000 – ₹2,00,000 per month.
10. Brand Manager
Role: A Brand Manager focuses on developing and maintaining the brand’s image across platforms, including Instagram. They work closely with content creators and the marketing team to create cohesive strategies that reflect the brand’s identity. Industries: Fashion, FMCG, e-commerce, lifestyle brands, retail. Salary Range:
- Entry-Level: ₹40,000 – ₹70,000 per month.
- Mid-Level: ₹80,000 – ₹1,20,000 per month.
- Senior-Level: ₹1,50,000 – ₹2,50,000 per month.
Freelancing and Entrepreneurship Opportunities:
- Freelance Social Media Strategist or Consultant: Many businesses hire freelancers to create social media strategies and run Instagram marketing campaigns. Freelancer Salary: ₹20,000 – ₹1,50,000 per month (depends on the number of clients and scale of projects).
- Instagram Account Management for Small Businesses: Graduates can offer account management services to small businesses that want to build their presence on Instagram but do not have the expertise in-house. Freelancer Salary: ₹20,000 – ₹60,000 per month.
Salary Factors:
- Location: Salaries are generally higher in cities like Delhi, Mumbai, Bengaluru, and Gurgaon due to the higher demand for digital marketing roles and the presence of leading brands.
- Experience: Entry-level roles can expect to earn less initially, but with experience, salaries can increase significantly, especially for managerial and specialized roles.
- Industry: E-commerce and large multinational companies tend to offer higher salaries compared to smaller, local businesses.
Career Growth Path:
- Entry-Level: Social Media Assistant, Content Creator, Junior Instagram Manager.
- Mid-Level: Social Media Manager, Instagram Ads Specialist, Influencer Marketing Manager.
- Senior-Level: Digital Marketing Manager, Brand Manager, Social Media Consultant, Entrepreneur.
In conclusion, the Certificate in Instagram & Social Media Marketing program offers a range of career options in the rapidly growing digital marketing and social media sector. As businesses continue to recognize the importance of Instagram as a powerful tool for brand awareness and sales, the demand for skilled professionals in this field is expected to remain strong. The salary potential varies based on experience, industry, and role, but it offers a promising career path with growth opportunities.