Description
Course Name: Diploma in Business Strategy
Course Id: DBS/Q1001.
Eligibility: Completion of 10+2 (higher Secondary) or equivalent.
Objective: A Diploma in Business Strategy provides individuals with the necessary tools to develop, execute, and evaluate business strategies in a fast-paced and competitive environment. This program helps students enhance their strategic thinking, leadership abilities, and decision-making skills, making them well-equipped to take on managerial and strategic roles in various industries.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Fundamentals of Business Strategy: Definition and importance of business strategy, Levels of strategy (corporate, business, functional), Strategic planning process, Vision, mission and goal setting, Stakeholder analysis, Internal and external environment analysis, Strategic thinking and decision-making, Core competencies and competitive advantage, Role of leadership in strategy, Evolution of strategic management.
Environmental and Industry Analysis: PESTLE analysis for macro environment, Porter’s Five Forces Model, SWOT analysis, Value chain analysis, Industry life cycle analysis, Market segmentation and positioning, Competitor analysis techniques, Blue Ocean vs Red Ocean strategy, Trends shaping industries, Strategic implications of globalization.
Strategy Formulation and Planning: Corporate level strategy (growth, stability, retrenchment), Business level strategies (cost leadership, differentiation, focus), Functional strategies (marketing, HR, operations, finance), Strategic alliances and joint ventures, Mergers and acquisitions strategies, Diversification strategies, Strategic outsourcing, Scenario planning and forecasting, Business model innovation, Balanced scorecard approach.
Strategy Implementation and Execution: Organizational structure and design, Aligning structure with strategy, Role of culture in implementation, Strategic change management, Leadership in strategy execution, Resource allocation and budgeting, Project management in strategy execution, Communication and stakeholder alignment, Strategy-supportive policies and procedures, Monitoring strategic performance.
Strategic Evaluation and Control: Establishing strategic control systems, KPIs and performance metrics, Benchmarking and gap analysis, Financial analysis in strategy review, Risk management strategies, Strategy audit and feedback, Adjusting and refining strategies, Strategic crisis management, Tools for strategic evaluation, Lessons from failed strategies.
Contemporary Strategic Issues and Case Studies: Digital transformation strategies, Innovation and disruptive technologies, Sustainability and green strategies, Start-up and entrepreneurial strategies, Strategies in family-owned businesses, Strategic challenges in emerging markets, Corporate social responsibility and ethics, Global strategy and international expansion, Strategic management in uncertain environments, Case studies of successful and failed strategies.
Job Opportunities after completion of Diploma in Business Strategy course:
After completing the Diploma in Business Strategy program, graduates are equipped with knowledge in strategic planning, market analysis, competitive advantage, and organizational development. These skills prepare them for leadership roles across various industries such as management consulting, marketing, operations, and entrepreneurship.
Career Options and Salary Range for Graduates of the Diploma in Business Strategy Program in India:
1. Business Strategist/Strategic Planner
- Role: Business strategists analyze a company’s position in the market, identify opportunities for growth, and develop strategies to achieve long-term success. They work with senior management to devise plans for expansion, cost management, and competitive advantage.
- Salary Range:
- Fresher: ₹30,000 to ₹45,000 per month
- Experienced: ₹60,000 to ₹1 lakh per month
- Senior Business Strategist: ₹1.2 lakh to ₹2 lakh per month (in large corporations or consulting firms)
2. Management Consultant
- Role: Management consultants advise businesses on improving their performance by solving complex problems related to management, operations, marketing, and overall strategy. They may work independently or with consulting firms.
- Salary Range:
- Fresher: ₹40,000 to ₹60,000 per month
- Experienced: ₹80,000 to ₹1.5 lakh per month
- Senior Consultant: ₹2 lakh to ₹3 lakh per month (in top-tier consulting firms like McKinsey, BCG, or Deloitte)
3. Product Manager
- Role: Product managers oversee the development and lifecycle of a product, ensuring it aligns with the overall business strategy. They collaborate with different teams, including marketing, engineering, and sales, to ensure successful product launches and market positioning.
- Salary Range:
- Fresher: ₹25,000 to ₹40,000 per month
- Experienced: ₹50,000 to ₹80,000 per month
- Senior Product Manager: ₹1 lakh to ₹1.5 lakh per month
4. Business Development Manager
- Role: Business development managers are responsible for identifying business opportunities, forming partnerships, and driving growth through new clients or markets. They also help improve a company’s market position by analyzing competition and market trends.
- Salary Range:
- Fresher: ₹30,000 to ₹45,000 per month
- Experienced: ₹50,000 to ₹80,000 per month
- Senior Business Development Manager: ₹1 lakh to ₹1.5 lakh per month
5. Marketing Manager
- Role: Marketing managers develop and implement marketing strategies that align with a company’s business objectives. They analyze market trends, manage advertising campaigns, and work closely with sales teams to maximize product visibility and profitability.
- Salary Range:
- Fresher: ₹25,000 to ₹40,000 per month
- Experienced: ₹50,000 to ₹75,000 per month
- Senior Marketing Manager: ₹1 lakh to ₹1.5 lakh per month
6. Operations Manager
- Role: Operations managers are responsible for overseeing daily business operations, ensuring that processes run efficiently and cost-effectively. They implement strategies for operational improvement, manage resources, and maintain operational standards.
- Salary Range:
- Fresher: ₹30,000 to ₹50,000 per month
- Experienced: ₹60,000 to ₹90,000 per month
- Senior Operations Manager: ₹1 lakh to ₹1.5 lakh per month
7. Financial Analyst/Financial Planner
- Role: Financial analysts help businesses make informed financial decisions by analyzing financial data and market trends. They develop financial models, prepare forecasts, and provide recommendations for maximizing profitability and reducing costs.
- Salary Range:
- Fresher: ₹25,000 to ₹40,000 per month
- Experienced: ₹50,000 to ₹80,000 per month
- Senior Financial Analyst: ₹1 lakh to ₹1.5 lakh per month
8. Entrepreneur/Startup Founder
- Role: Graduates with a Diploma in Business Strategy can start their own business ventures, leveraging their strategic planning skills to build and grow their businesses. They may focus on a variety of sectors such as tech, e-commerce, consulting, or other service-based industries.
- Salary Range:
- Start-up: ₹20,000 to ₹50,000 per month (initial stages)
- Established Business: ₹1 lakh to ₹5 lakh per month (depending on the success of the business)
9. Project Manager
- Role: Project managers are responsible for planning, executing, and closing projects in alignment with a company’s strategic objectives. They manage project timelines, resources, budgets, and communication between stakeholders.
- Salary Range:
- Fresher: ₹30,000 to ₹45,000 per month
- Experienced: ₹50,000 to ₹80,000 per month
- Senior Project Manager: ₹1 lakh to ₹1.5 lakh per month
10. Corporate Trainer (Business Strategy)
- Role: Corporate trainers develop and deliver training programs aimed at enhancing employees’ strategic thinking and business management skills. They work with organizations to improve decision-making and business performance across various teams.
- Salary Range:
- Fresher: ₹30,000 to ₹45,000 per month
- Experienced: ₹50,000 to ₹75,000 per month
- Senior Trainer: ₹1 lakh to ₹1.5 lakh per month
Factors Affecting Salary:
- Experience: With more experience in business strategy, professionals can command higher salaries, especially in managerial roles.
- Industry: Professionals working in high-demand sectors like management consulting, finance, and technology may earn higher salaries compared to those in non-profit or smaller businesses.
- Location: Metropolitan cities like Mumbai, Delhi, Bengaluru, and Chennai offer higher salary packages due to the concentration of large businesses and multinational companies.
- Company Size and Prestige: Working with established brands or top consulting firms (like McKinsey, Deloitte, etc.) generally offers higher salaries and better growth opportunities.
- Specialization: Those who specialize in specific areas like financial strategy, digital transformation, or operational efficiency may command premium salaries.
Conclusion:
Graduates of the Diploma in Business Strategy program have diverse career options ranging from business management, marketing, and operations to entrepreneurship and consulting. As strategic decision-making becomes more vital in businesses across industries, the demand for skilled professionals in this field is expected to rise, offering a range of lucrative career opportunities. With the right experience and expertise, individuals can grow into senior leadership roles with high earning potential.