Description
Course Name: Diploma in Industrial Marketing
Course Id: DIM/Q1001.
Education Qualification: 12th Pass.
Duration: 370 Hrs.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will receive Study Material on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Diploma in Industrial Marketing
Concepts of marketing
Objectives, Nature of Marketing, Scope of Marketing, Marketing Concept, Needs, Wants and Demands, Products, Value, Satisfaction and Quality, Exchange, Market, Aspects of Marketing Concept, Marketing versus Selling, Importance of Marketing, Summary, Glossary, Reference / Bibliography, Suggested Readings, Terminal Questions, Meaning and Definition of Marketing, Satisfaction of Customers, Integrated marketing, Profitable sales volume, Functions of exchange, Functions of physical supply, Functions of facilitation, Marketing concept.
Market segmentation
Marketing: – Meaning – concept – functions – marketing Planning & implementation marketing Programmes – Marketing environment – Micro and Macro, Market Segmentation and consumer behaviour – Influencing factors, Decision process – Marketing Research – Marketing information system, Product :- Meaning – Product planning – policies – positioning – New product, Pricing:- Pricing objectives – Setting and modifying the price – Initiating price changes and responding to price changes.
Industrial marketing
Introduction to Industrial Marketing; Industrial versus Consumer Marketing; Industrial Marketing Landscape; Economics of Industrial Demand; Classification of Industrial Customers, Unique Characteristics of Organizational Procurement; Purchasing in Government Units; Industrial Buying Behaviour in Indian context; Conceptualization of Buying Behaviour; Stages in Buying, Uncertainty Management in Industrial Marketing; Purchasing Agents in Industrial Buying; Negotiation in Industrial Marketing.
Consumer behaviour
Introduction and concept:-Introduction market strategy and consumer behaviour, Market Analysis, consumer decision process, Culture and consumer behaviour: – Meaning of culture, Characteristics of culture, function of culture, types of culture, Cross-cultural consumer analysis:- cross cultural marketing objectives, Basic areas for cross-cultural marketing, problem in cross cultural marketing, Motivation and consumer behaviour: – Introduction, motives and motivation, positive or negative motivation, Consumer motives:- personal ,social motives.
Technology and digital marketing
Marketing Fundamentals, Marketing Channels, Marketing Objectives and Performance, Plan Your Content, Working in Digital Marketing Roles, Marketing Data for Your Business, A/B Testing and Attribution Models, Marketing Technology and e Commerce, The Future of Digital Marketing, Social Media Marketing Fundamentals, Organic Social Media Campaigns, Paid Social Media Campaigns, Introduction to Facebook-Meta Ads, Creating and Managing Ad Campaigns in Facebook-Meta.
Ethics of marketing
Defining Marketing Ethics, Importance of Ethics in Marketing, Consumerism and Marketing, Meaning and Definition of Consumerism, Factors Affecting Consumerism, Benefits of Consumerism, Consumer Movement and Rights of Consumers, Marketing and Corporate Social Responsibility, Definition- Evolution- Need for CSR; Corporate Citizenship; Scope of CSR, Marketing Approach for Social Change, Ethics and Business Ethics, Concepts Values and Ethics, Ethical Corporate Behaviour, Its Development, Ethical Leadership.