Certificate in Marketing Executive

Description

Course Name: Certificate in Marketing Executive

Course Id: CME/Q1001.

Eligibility: 10th Grade (High School) or Equivalent.

Objective: A Certificate in Marketing Executive course is a professional program designed to provide participants with the knowledge and skills needed to excel in marketing roles. The course focuses on key areas of marketing such as market research, digital marketing, branding, customer engagement, and campaign management, preparing individuals for dynamic roles in the marketing field.

Duration: Two Month.

 How to Enroll and Get Certified in Your Chosen Course:

 Step 1: Choose the course you wish to get certified in.

 Step 2: Click on the “Enroll Now” button.

 Step 3: Proceed with the enrollment process.

 Step 4: Enter your billing details and continue to course fee payment.

 Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.

 Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.

 Step 7: Once you complete the course, take the online examination.

 Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.

 Step 9: After certification, you will be offered job opportunities aligned with your area of interest.

Online Examination Detail:

Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.

Marking System:
S.No.	No. of Questions			Marks Each Question		Total Marks
1	10			5		50
2	5			4		20
3	5			3		15
4	5			2		10
5	5			1		5
	30					100
How Students will be Graded:
S.No.		Marks	Grade
1		91-100	O (Outstanding)
2		81-90	A+ (Excellent)
3		71-80	A (Very Good)
4		61-70	B (Good)
5		51-60	C (Average)
6		40-50	P (Pass)
7		0-40	F (Fail)

 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:

 Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.

 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.

 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.

 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.

 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.

 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.

Syllabus:

Introduction to Marketing: Fundamentals of marketing, Importance of marketing in business, Evolution of marketing concepts, Differences between sales and marketing, Understanding customer needs and wants, Market segmentation and targeting, Marketing mix (4Ps – Product, Price, Place, Promotion), Consumer behavior and buying process, Role of a marketing executive, Career opportunities in marketing.

Market Research and Consumer Insights: Introduction to market research, Types of market research (primary and secondary), Data collection methods (surveys, interviews, focus groups), Analyzing consumer behavior, Competitive analysis and SWOT analysis, Understanding market trends, Importance of customer feedback, Use of analytics in market research, Role of psychology in consumer decision-making, Case studies on market research strategies.

Branding and Positioning: Concept of branding and its importance, Elements of a strong brand, Brand identity and brand positioning, Building brand loyalty, Strategies for brand differentiation, Importance of storytelling in branding, Rebranding strategies, Role of emotions in branding, Case studies of successful brands, Personal branding for marketing executives.

Digital Marketing Essentials: Introduction to digital marketing, Search Engine Optimization (SEO) basics, Social media marketing strategies, Email marketing and lead generation, Content marketing and blogging, Google Ads and Pay-Per-Click (PPC) campaigns, Affiliate marketing and influencer marketing, Video marketing and YouTube strategies, Analytics and performance tracking, Trends and innovations in digital marketing.

Sales Techniques and Customer Relationship Management (CRM): Understanding the sales process, Cold calling and prospecting, Negotiation skills for marketing executives, Handling customer objections, Upselling and cross-selling strategies, Role of CRM in marketing, Customer retention strategies, Importance of personalized marketing, Relationship marketing techniques, Case studies on successful sales strategies.

Advertising and Promotional Strategies: Introduction to advertising, Types of advertising (print, TV, digital, outdoor), Role of creativity in advertising, Effective copywriting for advertisements, Understanding AIDA (Attention, Interest, Desire, Action) model, Importance of Public Relations (PR), Event marketing and sponsorships, Budgeting for marketing campaigns, Analyzing advertisement effectiveness, Ethical considerations in advertising.

After successful completion of the Certificate in Marketing Executive program, graduates are trained in essential marketing functions such as market research, brand promotion, digital marketing, sales strategy, customer engagement, and communication skills. This certificate provides a solid foundation for entry-level and junior-level marketing roles across industries.

---

📊 Career Options after Certificate in Marketing Executive

---

🏢 Industries Hiring Marketing Executive Certificate Holders

• Advertising & PR Agencies

• FMCG & Consumer Durables

• Retail & E-commerce

• Real Estate & Hospitality

• Pharmaceuticals & Healthcare

• Banking & Financial Services

• Education & EdTech

• Media & Entertainment

---

📈 Growth Prospects

With 2–5 years of experience and possible upskilling (e.g., Digital Marketing, MBA), candidates can grow into:

• Marketing Manager (₹6 – ₹10 LPA)

• Brand Manager (₹8 – ₹14 LPA)

• Digital Marketing Manager (₹7 – ₹12 LPA)

• Product Manager (₹9 – ₹15 LPA)

• Marketing Strategist (₹8 – ₹13 LPA)

---

💼 Useful Skills for Career Growth

• Google Ads & Analytics

• SEO/SEM tools

• CRM platforms (HubSpot, Salesforce)

• Graphic design basics (Canva, Photoshop)

• MS Excel & Data Visualization