Certificate in Public Relationship

Description

Course Name: Certificate in Public Relationship

Course Id: CPR/Q1001.

Eligibility: 10th Grade (High School) or Equivalent.

Objective: A Certificate in Public Relations (PR) is a program designed to equip individuals with the foundational skills and knowledge needed to work in the public relations field. These programs often focus on communication strategies, media relations, crisis management, event planning, and branding.

Duration: Three Month.

 How to Enroll and Get Certified in Your Chosen Course:

 Step 1: Choose the course you wish to get certified in.

 Step 2: Click on the “Enroll Now” button.

 Step 3: Proceed with the enrollment process.

 Step 4: Enter your billing details and continue to course fee payment.

 Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.

 Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.

 Step 7: Once you complete the course, take the online examination.

 Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.

 Step 9: After certification, you will be offered job opportunities aligned with your area of interest.

Online Examination Detail:

Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.

Marking System:
S.No.	No. of Questions			Marks Each Question		Total Marks
1	10			5		50
2	5			4		20
3	5			3		15
4	5			2		10
5	5			1		5
	30					100
How Students will be Graded:
S.No.		Marks	Grade
1		91-100	O (Outstanding)
2		81-90	A+ (Excellent)
3		71-80	A (Very Good)
4		61-70	B (Good)
5		51-60	C (Average)
6		40-50	P (Pass)
7		0-40	F (Fail)

 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:

 Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.

 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.

 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.

 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.

 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.

 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.

Syllabus:

Fundamentals of Public Relations: Definition and scope of Public Relations, History and evolution of PR, Importance of PR in organizations, Differences between PR, advertising, and marketing, Role of PR in corporate communication, Ethical considerations in PR, Public opinion and perception management, PR strategies for different industries, Career opportunities in PR, Emerging trends in PR.

Communication and Public Speaking Skills: Elements of effective communication, Verbal and non-verbal communication, Public speaking techniques, Writing press releases and media statements, Persuasive communication in PR, Handling interviews and media interactions, Role of storytelling in PR, Crisis communication techniques, Active listening and feedback strategies, Developing a professional PR tone.

Media Relations and Press Management: Understanding media types (print, digital, broadcast), Building relationships with journalists and media houses, Writing and distributing press releases, Organizing press conferences, Conducting media interviews, Managing media crises, Social media and PR integration, Press briefing techniques, Responding to media queries effectively, Monitoring and evaluating media coverage.

Corporate Branding and Image Management: Role of PR in corporate branding, Managing public perception, Brand positioning strategies, Reputation management techniques, Corporate Social Responsibility (CSR) and PR, Influencer marketing in PR, Handling negative publicity, Online reputation management, Creating brand storytelling campaigns, Case studies on successful brand PR strategies.

Digital PR and Social Media Strategies: Introduction to digital PR, Social media platforms for PR, Content creation for digital PR, Managing online PR campaigns, Crisis management on social media, Engaging audiences through digital PR, Influencer collaborations, SEO for PR content, Data analytics and PR effectiveness measurement, Future trends in digital PR.

Crisis Communication and Conflict Resolution: Identifying potential PR crises, Crisis communication planning, Steps to handle PR crises effectively, Case studies on PR crisis management, Role of leadership in crisis communication, Strategies for conflict resolution in PR, Communicating under pressure, Rebuilding public trust after a crisis, Social media crisis handling, Writing crisis communication plans.

After successful completion of the Certificate in Public Relationship program, graduates are skilled in communication strategies, media relations, corporate communication, event management, branding, crisis communication, and stakeholder engagement. This makes them suitable for a wide range of roles in corporates, media houses, PR agencies, NGOs, hospitality, and government departments.

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🎓 Career Options After Certificate in Public Relationship

1. Public Relations Executive

• Role: Develop PR strategies, write press releases, handle media queries, and manage public image of the company or client.

• Industries: PR agencies, corporate firms, government departments.

• Salary Range: ₹2.5 – ₹5.5 LPA

2. Corporate Communications Officer

• Role: Handle internal and external communication, newsletters, speeches, and media statements.

• Salary Range: ₹3 – ₹6.5 LPA

3. Media Relations Executive

• Role: Build and maintain relationships with journalists and media professionals, manage interviews and press events.

• Salary Range: ₹2.8 – ₹5.5 LPA

4. Brand Communication Associate

• Role: Coordinate branding efforts, ensure message consistency across platforms, support marketing campaigns.

• Salary Range: ₹3 – ₹6 LPA

5. Social Media & PR Coordinator

• Role: Manage online presence, coordinate between social media and PR content, monitor public engagement.

• Salary Range: ₹2.5 – ₹5 LPA

6. Event & Campaign Executive

• Role: Plan and execute promotional events, media launches, and brand campaigns.

• Salary Range: ₹2.5 – ₹6 LPA

7. Client Servicing Executive (PR Agency)

• Role: Act as a liaison between agency and clients, ensure deliverables, attend meetings, and gather feedback.

• Salary Range: ₹2.8 – ₹6 LPA

8. Crisis Communication Assistant

• Role: Support in handling negative publicity, managing communication during controversies or emergencies.

• Salary Range: ₹3 – ₹6 LPA

9. Government PR Assistant / Information Officer

• Role: Disseminate official information, coordinate press releases, manage public awareness campaigns.

• Salary Range: ₹3.5 – ₹7 LPA (based on role and location)

10. Freelance PR Consultant / Startup PR Handler

• Role: Offer independent services for small businesses, influencers, or NGOs to handle publicity and brand visibility.

• Earning Potential: ₹15,000 – ₹1,00,000+/month depending on client base

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🧠 Key Skills Acquired

• Strategic communication and messaging

• Press release writing and media coordination

• Stakeholder and public engagement

• Event and campaign planning

• Social media integration in PR

• Crisis communication handling

• Brand and reputation management

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🏢 Industries Hiring PR Professionals

• Public Relations & Advertising Agencies (e.g., Adfactors PR, MSL, Edelman)

• Corporate Communication Divisions of MNCs

• Media & Entertainment Industry

• Hospitality & Tourism

• Government & Public Sector (Information & Broadcasting Dept.)

• Non-Profit Organizations / NGOs

• Startups and Personal Branding Firms

• Educational Institutions (Admissions & Publicity)

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📈 Career Growth Path